Infiniti
Featured Infiniti projects
This week's top Infiniti projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Infiniti · QX50
Infiniti showcases the QX50 in this automotive campaign, featuring dynamic sequences of the SUV navigating misty, forested mountain roads. The cinematography utilizes aerial drone footage to frame the vehicle against rugged terrain, emphasizing its performance capabilities across gravel and pavement. The commercial lean into a desaturated aesthetic to underscore the atmospheric, overcast setting. Interior perspectives capture the driver's experience, providing a focused view of the cabin environment during wet driving conditions. Production was handled by The Deli.
Infiniti · Blu Essence
Infiniti explores the visual language of high-voltage energy in Blu Essence, a motion graphic animation designed to showcase the brand's electric capabilities. The project moves through intense electric blue and vivid purple light pulses to define a sleek digital atmosphere. Developed by All Of Us Here, the work leans into motion graphics and cinematic lighting, utilising high-contrast neon effects and digital particle streams to animate electrical discharges. The piece focuses exclusively on abstract motion without the use of human subjects.
Infiniti · QX50
This commercial campaign for the Infiniti QX50 highlights the luxury automotive vehicle through a narrative that bridges artistic performance and urban living. The film moves from a dramatic stage setting featuring a ballet dancer to the vehicle navigating city streets flanked by classical architecture. The project leans into an upscale aesthetic, concluding with scenes set in a modern art gallery. Produced by Wild Gift, the work employs cinematic lighting and refined color grading to frame the QX50 within these diverse high-end environments.
Infiniti · Q60 Instagram
Infiniti showcases the Q60 sports car in this vertical-format social media campaign designed for Instagram. Through a series of live-action clips, the project highlights the vehicle's performance and design elements, capturing the exterior detailing of wheels and exhaust pipes alongside close-ups of the interior cockpit. The commercial content leans into interactive storytelling by integrating quiz overlays that engage viewers on aesthetic and experiential preferences. Utilizing natural light and a glossy, clean aesthetic, the film focuses on the car's presence on an asphalt track. Creative agency Critical Mass US managed the production of this mobile-first asset.
Infiniti · Feel Like This
Infiniti's 'Feel Like This' campaign captures a dynamic exploration of movement, framing the brand's luxury automotive lineup across varied landscapes. The film traverses mountain passes, coastal routes, and urban environments, grounding the driving experience in a range of cinematic settings. Produced with agency support from CPB Group, the project leans into a minimalist aesthetic to highlight both the interior craft and exterior lines of the vehicle. High-altitude drone footage provides expansive scale, balanced by intimate lifestyle sequences that emphasize the driver's connection to the environment. The visual execution utilizes a live-action technique, punctuated by shifting colour grades that react to the changing outdoor conditions.
Infiniti · QX50 Reveal Film
Infiniti introduces the QX50 in this reveal film, which bridges the gap between biological inspiration and high-performance automotive engineering. The sequence opens with abstract digital data streams and microscopic imagery, grounding the vehicle's development in organic concepts before transitioning to technical machinery. Produced by 72andSunny LA, the film utilizes high-contrast, moody cinematography to capture the model's form. The aesthetic leans into a cinematic and minimalist approach, incorporating 3D render and CGI techniques to detail structural components alongside live-action sequences. Mophonics provided the music and sound design, which reinforces the technical tone throughout.
Infiniti · Making Way
Infiniti showcases the QX60 SUV in this automotive commercial, titled "Making Way." The film highlights the vehicle's smart rear-view mirror technology, documenting a driver navigating a reversal maneuver with the digital display system. The production leans into a clean, live-action technique, utilizing natural light to frame both the refined interior finishes and the SUV's exterior silhouette against a residential backdrop. Eleanor provided production support for the project.
Infiniti · Couples Massage
Infiniti showcases the integrated massage seating within the QX60 model in this automotive commercial. The spot shifts from an evening exterior setting to the vehicle cabin, focusing on the functionality of the dashboard controls and the tactile quality of the leather interior. Featuring production by Eleanor, the film utilizes warm lighting to emphasize the interior details. This live-action piece highlights the comfort features of the SUV through a series of composed interior shots.
Infiniti · Beautiful Mess
Infiniti's 'Beautiful Mess' campaign highlights the QX60 luxury SUV through a live-action commercial set within a wide, circular modern hall. The film centres on the vehicle as it is showcased alongside a full orchestra, creating a dialogue between the car's design and its environment. Captured with a clean, cinematic aesthetic, the footage moves through exterior close-ups of the LED lighting and chrome trim, transitioning to interior details like the quilted leather dashboard and integrated digital consoles. The commercial utilizes live-action techniques to emphasize the vehicle's metallic textures and refined finishes.
Infiniti · Klipsch
Infiniti and Klipsch collaborate on this digital animation project, exploring a journey through diverse natural landscapes. The piece relies on 3D render / CGI techniques and fluid motion graphics to transition from dark, atmospheric spaces into scenic, light-filled environments. The narrative flows from a dark chamber of glowing hexagonal lights to a quiet road shaded by cherry blossoms. The visual experience continues through a serene lakeshore setting and concludes within a brightly lit, narrow bamboo path. The project is delivered in a horizontal cinematic format.
Infiniti · Thrones
Infiniti showcases the QX80 SUV in this commercial spot, Thrones. The campaign navigates the intersection of palatial architecture and modern automotive design, moving from expansive wide tracking shots to intimate views of the vehicle's quilted leather cabin. Utilizing a live-action technique, the film captures the luxury SUV navigating city environments. The cinematography leans into natural daylight and warm interior illumination to highlight the exterior grille and interior textures, maintaining a clean visual aesthetic throughout.
Infiniti · QX60 with Kate Hudson
Infiniti showcases the QX60 SUV in this commercial spot featuring actress Kate Hudson. The narrative moves from the domestic setting of a kitchen to the exterior, following Hudson as she begins her commute. The film leans into a lifestyle-oriented approach to automotive marketing, capturing the interaction between the driver and the vehicle's integrated technology display. Produced by Believe Media US, the project utilizes live-action technique and natural lighting. The cinematography employs a shallow depth of field to maintain a clean, intimate focus on both the talent and the vehicle’s design.
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