Infiniti showcases the Q60 sports car in this vertical-format social media campaign designed for Instagram. Through a series of live-action clips, the project highlights the vehicle's performance and design elements, capturing the exterior detailing of wheels and exhaust pipes alongside close-ups of the interior cockpit.
The commercial content leans into interactive storytelling by integrating quiz overlays that engage viewers on aesthetic and experiential preferences. Utilizing natural light and a glossy, clean aesthetic, the film focuses on the car's presence on an asphalt track. Creative agency Critical Mass US managed the production of this mobile-first asset.
