Infiniti's 'Feel Like This' campaign captures a dynamic exploration of movement, framing the brand's luxury automotive lineup across varied landscapes. The film traverses mountain passes, coastal routes, and urban environments, grounding the driving experience in a range of cinematic settings.
Produced with agency support from CPB Group, the project leans into a minimalist aesthetic to highlight both the interior craft and exterior lines of the vehicle. High-altitude drone footage provides expansive scale, balanced by intimate lifestyle sequences that emphasize the driver's connection to the environment. The visual execution utilizes a live-action technique, punctuated by shifting colour grades that react to the changing outdoor conditions.
