Infiniti showcases the QX80 SUV in this commercial spot, Thrones. The campaign navigates the intersection of palatial architecture and modern automotive design, moving from expansive wide tracking shots to intimate views of the vehicle's quilted leather cabin.
Utilizing a live-action technique, the film captures the luxury SUV navigating city environments. The cinematography leans into natural daylight and warm interior illumination to highlight the exterior grille and interior textures, maintaining a clean visual aesthetic throughout.
