ICON Magazine Mena
Featured ICON Magazine Mena projects
This week's top ICON Magazine Mena projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ICON Magazine Mena · Bridges and Blazers
Bridges and Blazers is a menswear editorial series for ICON Magazine Mena that explores the intersection of classic tailoring and contemporary street style. Shot on location against the historic architecture and stone embankments of a riverside city, the imagery emphasizes tactile textures through heavy wool overcoats, structured herringbone blazers, and layered knitwear. Photographer Nicolas Valois captures the subjects in a contemplative, documentary-led style, utilizing natural light to highlight the contrast between weathered masonry and refined garment construction. The project relies on a distinctive monochrome palette, employing pronounced film grain and analogue techniques to evoke a nostalgic, timeless atmosphere. Fashion editor and stylist Kim Payne directs the sartorial vision, incorporating diverse elements such as pleated kilts and leather accessories to update traditional silhouettes. The production was overseen by Jean-Marc Mondelet, with hair styling by Jean-Luc Amarin, resulting in a cohesive series that balances architectural monumentality with intimate, character-driven portraiture.
Project ICON Magazine Mena · Flower Power
Flower Power is a high-fashion editorial series produced for ICON Magazine Mena, captured by photographer Jake Terrey. The project explores the intersection of classic menswear tailoring and organic, avant-garde botanical installations. Working alongside fashion director Kim Payne, the creative team utilizes a monochrome palette and high-contrast lighting to accentuate the tactile qualities of heavy wools, leathers, and knits. Sculptural floral elements are integrated throughout, ranging from delicate hand-held stems to elaborate headpieces and oversized props that frame the models in surreal compositions. The execution relies on a minimalist studio approach, with set design by Egor Andryushin and grooming by Mauro Hernan. Production was handled by Fatima Mourad, resulting in a series that balances sharp, directional studio aesthetics with soft, tactile textures.
Project ICON Magazine Mena · ICON Magazine Mena #7 2025 Covers
ICON Magazine Mena unveils its #7 2025 covers, a series of editorial spreads that lean into surrealist imagery and graphic composition. Under the creative direction of the editorial team, the project explores the 'UNEARTHED' theme through a high-contrast lens, blending studio-based set dressing with bold typographic overlays. Photographer Sophia French leads the visual execution, supported by fashion styling from Davey Sutton. The covers feature models Abdallah El Farjani, Qaher Harhash, and Mohamed Benhadda in a range of textured outerwear and stylized, collage-inspired environments. Utilizing monochrome aesthetics and low-key lighting, the work leans into grainy textures and clean structural layouts to define its editorial identity.
Project ICON Magazine Mena · ICON Magazine Mena #11 2026 Covers
For the eleventh issue of ICON Magazine Mena, this editorial series features model Wissem Ben Fraj in a collection of high-fashion portraits. The covers lean into an analogue aesthetic, utilizing natural light and a grainy film texture to capture a refined mood. The project was shot by photographer Vladimir Martí with creative direction from Kevin Breen. Set against both dark wood-paneled interiors and historic halls with frescoed walls, the imagery emphasizes structured tailoring and earthy tones. The series serves as the definitive visual anchor for the 2026 edition of the publication.
Project ICON Magazine Mena · ICON Magazine Mena July 2026 Covers
The July 2026 covers for ICON Magazine Mena redefine the aesthetic landscape of the regional media and entertainment industry, masterfully blending classical motifs with contemporary high-fashion sensibilities. Through a monochromatic lens, photographer Sophia French captures a series of striking portraits that lean into editorial minimalism, favoring structural composition over unnecessary clutter. Each image functions as a deliberate piece of art, where fashion editor and stylist Kevin Breen orchestrates a dialogue between oversized, avant-garde silhouettes and the rigid, historical textures of the sets. The casting, curated by Remi Felipe, brings a grounded presence to the frame, as models Feranmi Ayeni and Tancrede Scalabre embody a stoic, sculptural quality that feels both timeless and urgent. Utilizing cinematic lighting and the intentional use of chiaroscuro, these covers transcend the traditional magazine format. The grainy, high-contrast backdrops and mosaic-inspired surfaces create a visual narrative that reads as a bridge between antiquity and modern luxury. By integrating sharp, crisp details with abstract, stone-like backgrounds, the team has delivered a compelling aesthetic statement. The project relies on a refined, natural light approach to elevate the fabric textures and metalwork, ensuring the final compositions remain anchored in a sophisticated, editorial visual language that remains consistent across the entire series.
Project ICON Magazine Mena · Idle Times
Idle Times, a sophisticated fashion editorial feature for ICON Magazine Mena, masterfully channels a sense of quiet introspection and timeless elegance. Through a curated collection of portraiture and still-life compositions, the project explores the interplay between classic tailoring and organic, lived-in settings. Photographer Stefano Sciuto captures the essence of relaxed masculinity, leaning into a muted, earthy color palette and a soft, diffuse aesthetic that feels both nostalgic and contemporary. The styling, helmed by Kevin Breen and Giovanni Beda, highlights structured blazers, wide-leg trousers, and delicate accessories, emphasizing the tactile nature of cotton, linen, and pebbled leather against backdrops of lush gardens and traditional interiors. The project utilizes natural light to build a cinematic mood, occasionally shifting into high-contrast black and white to heighten the focus on silhouette and form. With models like Bradley Veragten brought into the fold by casting director Jean-Marc Mondelet, the editorial reads as a deliberate study in poise and movement. By integrating elements of fine art and architectural details, the series transcends typical lifestyle imagery, offering a meditative look at modern menswear. From its careful attention to fabric textures to the use of analogue techniques and subtle, cinematic framing, Idle Times serves as a refined showcase of creative direction, successfully balancing editorial minimalism with a deeply evocative, atmospheric narrative.
Project ICON Magazine Mena · Prada
This sophisticated fashion editorial for ICON Magazine Mena offers a masterclass in minimalist luxury, centered on the unmistakable aesthetic of Prada. Shot with a discerning eye for texture and architectural geometry, the campaign leverages the interplay between structured tailoring and raw, weathered environments. Photographer Stefano Sciuto expertly utilizes natural light to bridge the gap between high-end editorial and cinematic lifestyle photography, allowing for a seamless transition between sharp, high-contrast studio portraits and atmospheric urban vignettes. The visual narrative, curated by fashion editor and stylist Kim Payne, frames model Seyi Adumati against a backdrop of ancient stone, intricate ironwork, and warm wooden textures, creating a dialogue between modern garment construction and historical European masonry. The imagery leans into a cinematic, low-key approach where chiaroscuro techniques enhance the depth of the silhouettes, highlighting the refined, clean lines of the Prada collection. Through a rhythmic sequence of architectural framing and deliberate composition, the project effectively captures the quiet tension of urban motion, grounding the luxury pieces in a sense of timeless elegance. With production from Jean-Marc Mondelet, the feature maintains a cohesive, intentional visual identity that feels both grounded and aspirational, celebrating the symbiotic relationship between high-fashion design and the textured, tactile world it inhabits.
Project ICON Magazine Mena · J Balvin
For the latest edition of ICON Magazine Mena, musician J Balvin fronts a new cover story captured by photographer Isaac Anthony. The editorial imagery leans into a moody aesthetic, utilizing soft light and a textured, atmospheric backdrop crafted by set designer Elaine Winter. Fashion editor and stylist Ian McRae pairs a tailored pink coat with a crisp white shirt, while the composition remains focused and playful. Complementing the look are grooming details from hair stylist Valissa Yoe and manicurist Juan Alvear, completing the polished portrait session.
Project ICON Magazine Mena · J Balvin
ICON Magazine Mena features entertainer J Balvin in a series of striking editorial portraits, captured by photographer Isaac Anthony. The imagery oscillates between high-contrast monochrome studio work and moody, textured compositions that lean into chiaroscuro lighting and cinematic framing. The production features fashion editing and styling by Ian McRae, with hair styling by Valissa Yoe, manicuring by Juan Alvear, and set design by Elaine Winter. The visuals rely on a mix of clean, minimalist backgrounds and gritty, tactile surfaces, utilizing both digital and analogue film techniques to highlight the subject's intricate tattoos and avant-garde wardrobe choices.
Project ICON Magazine Mena · Aurora Borealis
The Aurora Borealis project for ICON Magazine Mena is a beauty editorial series showcasing detailed cosmetic artistry and sculptural portraiture. Captured by photographer Fouad Tadros, the imagery emphasizes high-contrast textures, ranging from glossy deep-pigmented lips to intricate metallic eyeshadows and graphic eyeliner applications. The series utilizes clean, high-key lighting alongside dramatic chiaroscuro to highlight the structural framing of facial features and accessories. Fashion styling by Qwan Anthony and hair styling by Jean-Luc Amarin complete the aesthetic, incorporating heavy gold jewelry and wet-look hair styling to ground the editorial compositions. These macro beauty studies present a sleek, minimalist approach to modern luxury imagery.
Project ICON Magazine Mena · ICON Magazine Mena July 2025 Cover
For its July 2025 edition, ICON Magazine Mena features a striking editorial cover story centered on Omar Offendum. Captured by photographer Anka Garbowska, the imagery utilizes a monochrome palette to explore themes of control and performance through a marionette-inspired concept. Working with fashion editor and stylist Charlie Ward, the production leans into cinematic techniques and high-contrast lighting. The composition is rounded out with hair styling by Valissa Yoe, creating a textured visual narrative that defines the magazine's latest issue.
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