ICON Magazine Mena
Featured ICON Magazine Mena projects
This week's top ICON Magazine Mena projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ICON Magazine Mena · Bridges and Blazers
Bridges and Blazers is a menswear editorial series for ICON Magazine Mena that explores the intersection of classic tailoring and contemporary street style. Shot on location against the historic architecture and stone embankments of a riverside city, the imagery emphasizes tactile textures through heavy wool overcoats, structured herringbone blazers, and layered knitwear. Photographer Nicolas Valois captures the subjects in a contemplative, documentary-led style, utilizing natural light to highlight the contrast between weathered masonry and refined garment construction. The project relies on a distinctive monochrome palette, employing pronounced film grain and analogue techniques to evoke a nostalgic, timeless atmosphere. Fashion editor and stylist Kim Payne directs the sartorial vision, incorporating diverse elements such as pleated kilts and leather accessories to update traditional silhouettes. The production was overseen by Jean-Marc Mondelet, with hair styling by Jean-Luc Amarin, resulting in a cohesive series that balances architectural monumentality with intimate, character-driven portraiture.
Project ICON Magazine Mena · Flower Power
Flower Power is a high-fashion editorial series produced for ICON Magazine Mena, captured by photographer Jake Terrey. The project explores the intersection of classic menswear tailoring and organic, avant-garde botanical installations. Working alongside fashion director Kim Payne, the creative team utilizes a monochrome palette and high-contrast lighting to accentuate the tactile qualities of heavy wools, leathers, and knits. Sculptural floral elements are integrated throughout, ranging from delicate hand-held stems to elaborate headpieces and oversized props that frame the models in surreal compositions. The execution relies on a minimalist studio approach, with set design by Egor Andryushin and grooming by Mauro Hernan. Production was handled by Fatima Mourad, resulting in a series that balances sharp, directional studio aesthetics with soft, tactile textures.
Project ICON Magazine Mena · ICON Magazine Mena #7 2025 Covers
ICON Magazine Mena unveils its #7 2025 covers, a series of editorial spreads that lean into surrealist imagery and graphic composition. Under the creative direction of the editorial team, the project explores the 'UNEARTHED' theme through a high-contrast lens, blending studio-based set dressing with bold typographic overlays. Photographer Sophia French leads the visual execution, supported by fashion styling from Davey Sutton. The covers feature models Abdallah El Farjani, Qaher Harhash, and Mohamed Benhadda in a range of textured outerwear and stylized, collage-inspired environments. Utilizing monochrome aesthetics and low-key lighting, the work leans into grainy textures and clean structural layouts to define its editorial identity.
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