ICON Magazine Mena: Flower Power

Sep 2025

Flower Power is a high-fashion editorial series produced for ICON Magazine Mena, captured by photographer Jake Terrey. The project explores the intersection of classic menswear tailoring and organic, avant-garde botanical installations. Working alongside fashion director Kim Payne, the creative team utilizes a monochrome palette and high-contrast lighting to accentuate the tactile qualities of heavy wools, leathers, and knits. Sculptural floral elements are integrated throughout, ranging from delicate hand-held stems to elaborate headpieces and oversized props that frame the models in surreal compositions. The execution relies on a minimalist studio approach, with set design by Egor Andryushin and grooming by Mauro Hernan. Production was handled by Fatima Mourad, resulting in a series that balances sharp, directional studio aesthetics with soft, tactile textures.

Editorial, Vertical, Clean

Editorial