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Man wearing a textured blazer reclining against a backdrop of dried botanical stems and a mossy foreground
Man in patterned star sweater holding dried botanical stems against a neutral background for an ICON Magazine Mena editorial
Monochrome fashion portrait of a man wearing a belted robe under an elaborate overhead floral arrangement
Man wearing a cream coat holding a handbag overflowing with dried flowers against a dark background
A man in a textured tweed jacket reclining on moss in front of tall dried allium stems in black and white.
Close-up portrait of a man wearing a red knit balaclava framed with small white daisies.
Man wearing a star-patterned sweater holding dried flowers against a grey backdrop for ICON Magazine Mena.
Close-up of a hand holding golden orchid flowers against a plain light background, wearing a dark suit jacket with a white cuff.
Man wearing a black leather coat holding a giant white flower prop against a grey studio backdrop
Man holding a bunch of yellow sunflowers, wearing a plaid jacket and checkered shirt against a seamless background.
Man standing in dark blazer and blue trousers framed by floating dried flowers against a white background.
A male model in a grey houndstooth suit and blue gloves holding a potted pink flower against a plain studio background.
Model wearing an oversized grey tweed coat with a giant peach fabric flower obscuring the head against a black background.
Man wearing a fur-trimmed coat and holding large floral bouquets for ICON Magazine Mena
Person wearing a sheer lace top and a dark mesh veil filled with small chamomile flowers against a light grey studio background.
Man seated in a tailored double-breasted blazer and tall leather boots next to giant sculpted flowers against a black backdrop.
Man wearing a textured blazer reclining against a backdrop of dried botanical stems and a mossy foreground
Man in patterned star sweater holding dried botanical stems against a neutral background for an ICON Magazine Mena editorial
Monochrome fashion portrait of a man wearing a belted robe under an elaborate overhead floral arrangement

ICON Magazine Mena Flower Power 2025

About

Flower Power is a high-fashion editorial series produced for ICON Magazine Mena, captured by photographer Jake Terrey. The project explores the intersection of classic menswear tailoring and organic, avant-garde botanical installations. Working alongside fashion director Kim Payne, the creative team utilizes a monochrome palette and high-contrast lighting to accentuate the tactile qualities of heavy wools, leathers, and knits. Sculptural floral elements are integrated throughout, ranging from delicate hand-held stems to elaborate headpieces and oversized props that frame the models in surreal compositions. The execution relies on a minimalist studio approach, with set design by Egor Andryushin and grooming by Mauro Hernan. Production was handled by Fatima Mourad, resulting in a series that balances sharp, directional studio aesthetics with soft, tactile textures.

Brand

ICON Magazine Mena

Credits

Jake Terrey
Photographer
Kim Payne
Fashion Director
Mauro Hernan
Groomer
Egor Andryushin
Set Designer
Fatima Mourad
Producer

Industries

Luxury Fashion Houses

Styles

EditorialVerticalClean
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