ICON Magazine Mena
Flower Power
Sep 2025
Flower Power is a high-fashion editorial series for ICON Magazine Mena that explores the intersection of tailoring and organic form. Photographer Jake Terrey captures a series of portraits that lean into tactile, sculptural arrangements, with set designer Egor Andryushin integrating intricate botanical installations into clean studio environments. The series features a range of textured garments, from heavy wool overcoats and houndstooth suits to lace and leather. Grooming by Mauro Hernan maintains a polished aesthetic that balances the avant-garde nature of the floral props, which include everything from delicate chamomile headpieces to oversized fabric sculptures. Produced by Fatima Mourad with fashion direction by Kim Payne, the imagery employs a deliberate mix of monochrome palettes and earth tones. The work utilizes a variety of lighting styles, ranging from soft, natural light to dramatic low-key chiaroscuro, emphasizing the interplay between human form and botanical elements.
Editorial, Vertical, Clean
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Editorial
