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White jacket hanging on a diagonal wooden paneled wall
Close-up profile of a black man wearing a light beige coat and blue turtleneck collar
Man wearing a beige blazer and brown turtleneck with arms crossed against a plain interior background
A man walking across a sunlit European street wearing a light jacket and red trousers, photographed for ICON Magazine Mena.
Close-up of an ornate brass doorbell panel mounted on a textured exterior wall with dramatic shadows.
Model leaning inside a stone alcove wearing a tan blazer and light trousers for an ICON Magazine Mena editorial.
Full-length portrait of a male model posing in a navy sweater and shorts standing in a wooden doorway with wrought-iron grates.
Monochrome portrait of a black man wearing a collared shirt and v-neck sweater against a plain background
Model wearing a dark blue jacket over a green v-neck sweater and white turtleneck for Prada in ICON Magazine Mena
Model Seyi Adumati wearing Prada and carrying a leather bag against a stone wall in photography by Stefano Sciuto.
Model leaning against a weathered red brick building exterior wearing dark top and light trousers
Monochrome architectural view framed by dark columns looking out onto a sunlit courtyard with ivy-covered walls.
Model wearing light green trousers and black loafers casting a shadow on a paved ground for Prada by ICON Magazine Mena
Low-angle view of a man standing on an ornate winding staircase inside a building for an editorial shoot.
Model wearing a grey double breasted suit and red turtleneck standing before large wooden double doors.
Close-up portrait of a Black man wearing a blue turtleneck shirt against a slatted wooden wall background.
Black man in blue jacket and yellow turtleneck touching white magnolia blossoms against blue sky
Model in cream blazer and dark top leaning against neoclassical architectural pillars for Prada ICON Magazine Mena editorial
Sunlight casting shadows of hanging ivy and window frames onto a textured concrete wall with a dark grated window on the left
Model wearing a red tracksuit leaning against a textured pink wall framed by a dark doorway.
White jacket hanging on a diagonal wooden paneled wall
Close-up profile of a black man wearing a light beige coat and blue turtleneck collar
Man wearing a beige blazer and brown turtleneck with arms crossed against a plain interior background

ICON Magazine Mena Prada 2026

About

This sophisticated fashion editorial for ICON Magazine Mena offers a masterclass in minimalist luxury, centered on the unmistakable aesthetic of Prada. Shot with a discerning eye for texture and architectural geometry, the campaign leverages the interplay between structured tailoring and raw, weathered environments. Photographer Stefano Sciuto expertly utilizes natural light to bridge the gap between high-end editorial and cinematic lifestyle photography, allowing for a seamless transition between sharp, high-contrast studio portraits and atmospheric urban vignettes. The visual narrative, curated by fashion editor and stylist Kim Payne, frames model Seyi Adumati against a backdrop of ancient stone, intricate ironwork, and warm wooden textures, creating a dialogue between modern garment construction and historical European masonry. The imagery leans into a cinematic, low-key approach where chiaroscuro techniques enhance the depth of the silhouettes, highlighting the refined, clean lines of the Prada collection. Through a rhythmic sequence of architectural framing and deliberate composition, the project effectively captures the quiet tension of urban motion, grounding the luxury pieces in a sense of timeless elegance. With production from Jean-Marc Mondelet, the feature maintains a cohesive, intentional visual identity that feels both grounded and aspirational, celebrating the symbiotic relationship between high-fashion design and the textured, tactile world it inhabits.

Brand

ICON Magazine Mena

Credits

Stefano Sciuto
Photographer
Kim Payne
Fashion Editor/Stylist
Jean-Marc Mondelet
Producer
Seyi Adumati
Model

Industries

Luxury Fashion Houses

Styles

EditorialVertical

Techniques

Natural light
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