Huel
Featured Huel projects
This week's top Huel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Huel · Swim
Huel’s Swim project is a minimalist commercial spot that utilizes a striking split-screen composition to contrast product branding with aquatic movement. The execution relies on a high-contrast monochrome aesthetic to draw focus to typography and texture. Developed by ARK Agency, the campaign balances a clean, static presentation of the product on the left with fluid, live-action footage of open water swimming on the right. The work channels a direct and reductive approach to beverage advertising.
Huel · Every Fire Needs its Fuel
Huel’s campaign 'Every Fire Needs its Fuel' is a high-energy commercial featuring a montage of athletes engaged in endurance-focused fitness routines. From weightlifting sessions to outdoor running and cold water immersion, the piece captures a range of training disciplines through a gritty lens. Produced by Magna Studios with creative direction from ARK Agency, the film utilizes dynamic handheld camera movements and rapid cuts to sustain a fast-paced rhythm. The project leans into a desaturated aesthetic, employing high-contrast monochrome grading and slow motion to highlight the physical intensity of the subjects.
Huel · Cyclist
Huel's latest commercial for the Black Edition range utilizes a stark, split-screen format to juxtapose product identity with active lifestyle content. The visual narrative channels a high-contrast aesthetic, placing clean studio product shots alongside dynamic, motion-focused footage of urban cycling. Produced by ARK Agency, the film leans into a monochromatic palette to maintain focus on the Huel branding and the movement inherent in the action. The execution highlights the Black Edition Chocolate bottle through sharp typography and cinematic framing, positioning the brand within an active environment.
Huel · Boxer
Huel’s Boxer project presents a high-contrast visual exploration of the brand’s Black Edition line. Developed by ARK Agency, the campaign utilizes a split-screen layout to bridge the gap between product utility and performance-driven energy. The execution pairs a static, clinical presentation of Huel packaging with monochrome, low-key live-action footage of athletic training. By layering bold, integrated typography over the cinematic frame, the project emphasizes a direct connection between nutritional intake and physical intensity.
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