Huel
Boxer
Brand
ProjectBoxer
Date
Jan 2025
Description
Huel’s Boxer project features a high-contrast split-screen execution that bridges the gap between nutrition and athletic performance. The campaign pairs clear product stills with cinematic, monochrome action shots, utilising a low-key chiaroscuro lighting style to build an atmospheric aesthetic. Developed by ARK Agency, the creative work integrates bold typography against live-action footage to highlight the Huel Black Edition bottle alongside training visuals. This dual-pane approach emphasises a sharp, high-energy visual language.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Low-key / chiaroscuro
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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