Huel
Cyclist
Brand
ProjectCyclist
Date
Jan 2025
Description
Huel’s campaign for its Black Edition Chocolate drink centres on the intersection of active lifestyles and product performance. The film utilises a split-screen composition to juxtapose static, high-contrast studio shots of the bottle with dynamic, fast-paced sequences of a cyclist in an urban setting. Produced by ARK Agency, the project employs a monochrome palette and cinematic lighting to maintain a sharp, minimalist aesthetic. The edit balances motion-heavy action footage with direct product presentation, anchored by bold typography.
Style
Horizontal, Action, Cinematic, Monochrome
Industries
Beverages
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.