Huel: Swim
Brand
Date
Jan 2025
Description
Huel’s Swim project is a minimalist commercial spot that utilizes a striking split-screen composition to contrast product branding with aquatic movement. The execution relies on a high-contrast monochrome aesthetic to draw focus to typography and texture. Developed by ARK Agency, the campaign balances a clean, static presentation of the product on the left with fluid, live-action footage of open water swimming on the right. The work channels a direct and reductive approach to beverage advertising.
Style
Horizontal, Commercial, Monochrome
Industries
Color
Jet Black
Pure White
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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