Huel
Swim
Brand
ProjectSwim
Date
Jan 2025
Description
Huel’s 'Swim' campaign is a commercial advertising project that utilizes a high-contrast, split-screen composition to profile its beverage line. The execution leans into a minimal aesthetic, contrasting a static product shot against live-action footage of open water swimming. The creative approach prioritizes a monochrome visual language, emphasizing typography and motion within a distinct frame. The project was handled by ARK Agency, covering both the creative development and production execution.
Style
Horizontal, Commercial, Monochrome
Industries
Beverages
Color
Jet Black
Pure White
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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