Homesense
Featured Homesense projects
This week's top Homesense projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Homesense · Spinning Pillows
Homesense presents Spinning Pillows, a commercial spot that leans into a surreal aesthetic within a domestic setting. The project channels a clean, cinematic tone, centering on a character who balances a rotating vertical stack of multi-colored cushions inside a wood-paneled living room. The film was produced by SMUGGLER with production services provided by Soft Citizen, utilizing live-action techniques alongside VFX to achieve the central effect. Creative development was managed by FIG, with Max Cooper handling the post-production and visual effects.
Homesense · Pillows
Homesense presents a retail commercial for their latest cushion collection, featuring a central subject surrounded by an array of colorful pillows. The project leans into a cozy, domestic aesthetic, set within a wood-paneled interior illuminated by warm table lamps. Developed in collaboration with agency FIG, the production was handled by SMUGGLER and Soft Citizen. The piece incorporates live-action technique and a distinctive golden hour color palette. Post production and visual effects for the spot were completed by Max Cooper.
Homesense · Glass
Homesense brings a festive touch to the holiday season with their commercial film, Glass. The project, produced by SMUGGLER with support from Soft Citizen and agency creative from FIG, channels a celebratory aesthetic through a meticulously staged, symmetrical composition. The film centers on an elderly woman amidst a backdrop of paneled interiors, toast-ready glassware towers, and intricate tablescapes. Featuring post-production and VFX work by Max Cooper, the spot utilizes warm, ambient lighting to create a nostalgic, cinematic atmosphere.
Homesense · Lamp
This commercial campaign for Homesense explores the retailer's lighting assortment through a mood-focused lens. The production highlights an extensive array of decorative lamps and fixtures, centering on a woman in an interior setting dense with home decor. The work, crafted by agency FIG, leans into cinematic lighting to define the space. Production services were handled by SMUGGLER and Soft Citizen, while the post-production and VFX were managed by Max Cooper.
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