Homesense
Spinning Pillows
Brand
ProjectSpinning Pillows
Date
May 2026
Description
Homesense presents Spinning Pillows, a commercial spot that leans into a surreal aesthetic within a domestic setting. The project channels a clean, cinematic tone, centering on a character who balances a rotating vertical stack of multi-colored cushions inside a wood-paneled living room. The film was produced by SMUGGLER with production services provided by Soft Citizen, utilizing live-action techniques alongside VFX to achieve the central effect. Creative development was managed by FIG, with Max Cooper handling the post-production and visual effects.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
VFX / visual effects
Industries
Big Box Retail
Color
Royal Blue
Sage
Mustard
Background
Living Room
Context
TVC / TV Commercial
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