Hogan
Featured Hogan projects
This week's top Hogan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Hogan · HOGAN S/S 25
The Hogan S/S 25 campaign captures a modern, minimalist aesthetic through a series of editorial portraits and product-focused shots. Photographed by Amit, the collection features model Emma Todt set against clean, neutral backgrounds to emphasize the structural details of the brand’s latest leather goods and apparel. Fashion editor and stylist Veronique Didry curates a range of looks from black leather jackets to rhinestone-embellished denim. Hair stylist Paolo Soffiatti supports the clean visual identity with slicked-back styling, complemented by consistent, soft lighting that highlights texture and form across the monochrome and editorial compositions.
Project Hogan · HOGAN F/W 2025
The HOGAN F/W 2025 campaign presents a sharp look at contemporary footwear, balancing refined apparel with a focused aesthetic. Photographed by Amit, the series features models Joseph Uyttenhove and Joshua Thompson across both studio and outdoor settings. Working with fashion editor Veronique Didry and casting director Ben Grimes, the campaign leans into a monochrome palette. The imagery utilizes chiaroscuro and soft directional lighting to emphasize the textures of wool and leather, while analogue film techniques ground the editorial visuals. The project centers on clean, minimalist compositions to highlight the details of the latest footwear collection.
Project Hogan · Hogan S/S 2025 Campaign
The Hogan S/S 2025 campaign explores a refined fashion aesthetic through a series of editorial portraits and product studies. Under the creative direction of Wil Beedle and the lens of photographer Amit, the project balances clean, minimalist studio setups with textured, concrete-backed portraiture. The imagery employs a mix of monochrome grading and warm natural light to highlight the intricate details of the seasonal apparel and footwear. Styling by Veronique Didry anchors the collection, pairing denim ensembles, tailored trench coats, and embellished pieces with signature Hogan leather goods and sneakers. The campaign utilizes an analogue film technique to maintain a crisp, classic feel across the visual narrative, with hair by Ryan Mitchell and makeup by Giulia Cigarini completing the look.
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