Hogan

Mar 2025

The Hogan S/S 2025 campaign explores the intersection of classic tailoring and modern casual wear. Under the creative direction of Wil Beedle and captured by photographer Amit, the visuals lean into a clean, editorial aesthetic that balances minimalist studio portraits with intimate, narrative-driven scenes. The campaign features a diverse cast of models, including Chandler Frye, Elias Monstrey, Emma Todt, Feranmi Ajetomobi, and Paola Manes. The series utilises natural light and distinct monochrome grading to highlight textile details, from rhinestone-embellished denim to structured leather accessories. Styling by Veronique Didry, with hair by Ryan Mitchell and makeup by Giulia Cigarini, underscores the collection's focus on functional elegance and architectural footwear. The project employs a refined approach to product presentation, ranging from stark, analogue-inspired portraits to warm, tonal compositions.

Vertical, Editorial, Clean

Advertising Campaign