Hogan

Mar 2025

The Hogan S/S 2025 campaign explores a blend of contemporary apparel and accessory design through a clean, editorial lens. Under the creative direction of Wil Beedle, the project juxtaposes minimalist studio portraits against textured, architectural backdrops to highlight the tactile qualities of leather, denim, and suede. Photographer Amit employs soft, directional lighting—occasionally leaning into the aesthetic of analogue film—to capture a refined, modern wardrobe. Styling by Veronique Didry anchors the collection with an emphasis on clean tailoring and accessories, ranging from platform sneakers to embellished denim. The execution balances commercial product focus with narrative-driven fashion imagery, utilising warm tones and sharp monochrome compositions to define the season's visual identity.

Vertical, Editorial, Clean

Advertising Campaign