Hogan: Hogan S/S 2025 Campaign

Mar 2025

The Hogan S/S 2025 campaign explores a refined fashion aesthetic through a series of editorial portraits and product studies. Under the creative direction of Wil Beedle and the lens of photographer Amit, the project balances clean, minimalist studio setups with textured, concrete-backed portraiture. The imagery employs a mix of monochrome grading and warm natural light to highlight the intricate details of the seasonal apparel and footwear. Styling by Veronique Didry anchors the collection, pairing denim ensembles, tailored trench coats, and embellished pieces with signature Hogan leather goods and sneakers. The campaign utilizes an analogue film technique to maintain a crisp, classic feel across the visual narrative, with hair by Ryan Mitchell and makeup by Giulia Cigarini completing the look.

Vertical, Editorial, Clean

Advertising Campaign