Hogan

Aug 2025

Hogan’s F/W 2025 campaign centers on a series of editorial portraits that place the brand's contemporary footwear at the forefront. Captured by photographer Amit, the series alternates between stark, high-contrast studio sessions and outdoor compositions, utilizing monochrome aesthetics to emphasize the tactile qualities of the collection's leather and suede materials. Fashion editor Veronique Didry coordinates a clean, modern aesthetic through layered styling, pairing dark tailored outerwear and knitwear with the season’s sneakers. With casting by Ben Grimes, the campaign features models Joseph Uyttenhove and Joshua Thompson, balancing structured studio minimalism with the subtle textures of analogue film and natural light.

Editorial, Vertical, Monochrome

Advertising Campaign