Hogan: HOGAN F/W 2025
Brand
Date
Aug 2025
Description
The HOGAN F/W 2025 campaign presents a sharp look at contemporary footwear, balancing refined apparel with a focused aesthetic. Photographed by Amit, the series features models Joseph Uyttenhove and Joshua Thompson across both studio and outdoor settings. Working with fashion editor Veronique Didry and casting director Ben Grimes, the campaign leans into a monochrome palette. The imagery utilizes chiaroscuro and soft directional lighting to emphasize the textures of wool and leather, while analogue film techniques ground the editorial visuals. The project centers on clean, minimalist compositions to highlight the details of the latest footwear collection.
Style
Editorial, Vertical, Monochrome
Color
Jet Black
Context
Advertising Campaign
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