Heinz: A.I. Ketchup
Brand
Date
Jan 2022
Description
Heinz explores the intersection of machine learning and iconic branding in the A.I. Ketchup project. Developed by Rethink, this commercial video utilizes text-to-image queries to generate a series of surreal visual outputs, ranging from abstract fry castles to cheese-themed planets. The execution relies on a minimalist aesthetic, featuring clean search bar interfaces and bold typography. A consistent red-themed brand color grading ties the various motion graphics and live-action technique sequences together, highlighting the potential of artificial intelligence in contemporary creative production.
Style
Horizontal, Commercial, Minimalist
Techniques
Motion Graphics
Industries
Color
Scarlet
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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