Heinz
2023 IT HAS TO BE HEINZ - GLOBAL CAMPAIGN
Sep 2024
Heinz brings its global 'It Has To Be' platform to life in this 2023 campaign, documenting the extreme lengths fans go to in order to ensure their preferred condiment is within reach. Through a fast-paced montage, the film captures humorous, real-world anecdotes ranging from travelers packing suitcases with sauce packets to diners bringing their own supply to high-end restaurants. The project features clean, live-action technique work that balances narrative storytelling with deliberate, high-contrast product shots. Created by Wieden+Kennedy New York with production by Love Song, the commercial utilizes bold typography and rhythmic editing to frame the brand's cultural ubiquity. Post-production was handled by Blacksmith, with original sound design by Barking Owl.
Horizontal, Commercial, Clean
CPG / Packaged Food
White Seamless
Advertising Campaign, TVC / TV Commercial
