HAVAIANAS

Isabel Marant, HAVAIANAS · Isabel Marant x Havaianas

The collaboration between Isabel Marant and Havaianas reimagines the quintessential summer staple through a lens of Parisian chic and effortless coastal living. This footwear campaign masterfully bridges the gap between high fashion and everyday utility, blending Marant’s signature bohemian flair with the casual, accessible spirit of Havaianas. Captured through the lens of photographer Anthony Seklaoui and directed by Thibault Della Gaspera, the imagery oscillates between sun-drenched golden hour portraits and sharp, high-contrast flash photography, evoking a raw, nocturnal energy. Featuring models Mia Armstrong and Marlon Teixeira, the project leans into a nostalgic, candid aesthetic where styling by Emmanuelle Alt integrates rugged military-inspired utility wear with the delicate sparkle of metallic studs and layered jewelry. Whether set against the tactile warmth of pebbled shorelines, textured marble, or dimly lit urban backdrops, the campaign uses natural light and editorial minimalism to elevate rubber flip-flops into essential style statements. The creative direction successfully balances the tactile, raw textures of beachside environments—like fishing nets and jagged rocks—with the refined, polished finish of the footwear’s hardware. Through this interplay of light and shadow, the project presents a sophisticated interpretation of warm-weather style, positioning the collection as a versatile, indispensable accessory for those who move seamlessly from sandy shores to the spontaneity of late-night street scenes.

HAVAIANAS · Brazil Logo Summer Campaign: Australia

For its latest seasonal push, Havaianas captures the quintessential spirit of coastal leisure in its Brazil Logo Summer Campaign for the Australian market. Photographer Claire Wallman leans into a high-key aesthetic, utilizing bright, direct natural light to evoke the effortless warmth and sun-drenched vibrancy that define the brand’s heritage. The campaign, which operates firmly within the footwear and fashion industries, feels both aspirational and grounded through its focus on authentic lifestyle photography. By framing talent against rocky outcrops, weathered wooden piers, and the shimmering blue expanse of the shoreline, Wallman creates a visual narrative that places the iconic flip-flops at the heart of the summer experience. The execution moves seamlessly between editorial portraiture and commercial imagery, employing a saturated color palette that accentuates the playful, vibrant textures of the styling, from crochet skirts to classic rubber-strapped footwear. Each composition is treated with a clean, minimalist approach to the overlays, ensuring the iconic red logo remains a bold anchor in the frame. By capturing the tactile nature of the coast—windblown hair, salt-kissed skin, and shifting light—the project successfully transports the viewer into a relaxed, carefree mindset. It is a masterclass in seasonal brand positioning, relying on sharp, naturalistic visuals to reinforce Havaianas as an essential companion for the long, sun-filled days of the southern summer season.

HAVAIANAS · Havaianas x Barbie Ferreira

HAVAIANAS · Summer 2024

Havaianas rolls out its Summer 2024 campaign, a series of surreal lifestyle images and motion assets that reimagine the brand’s iconic footwear through a whimsical lens. Photographed by Oliver Begg with fashion styling by Jessica Dos Remedios, the project places oversized, digitally-rendered flip-flops in place of subjects' heads across diverse, vibrant settings. From beachside coastlines to lush garden landscapes, the campaign leans into high-contrast saturated hues and natural light. Production by Eminente Creative Production and Camille Peck, alongside video production from Silent Republic, ensures a consistent visual identity that merges outdoor fashion photography with playful VFX.

HAVAIANAS · EM ON HOLIDAY

Havaianas explores summer leisure in the Em On Holiday fashion campaign, a series of stills that lean into playful coastal tropes and observational lifestyle photography. Shot by Byron Spencer, the project utilizes forced perspective and humorous staging to frame the brand's footwear within a vibrant, sun-drenched beach environment. The editorial execution relies on natural light and warm, high-contrast tones to enhance the outdoor aesthetic. Throughout the campaign, the imagery shifts between quiet, documentary-style snapshots and stylized commercial compositions that incorporate graphic typography and dynamic movement. The project, produced by RD Productions, features direction of photography by Ben Montague and make-up artistry by Claire Thomson.