Logo
Smiling man in a yellow button-up shirt and white trousers standing on a boat by the beach, beside a woman in knitwear.
Woman in a red bikini and matching skirt standing on coastal rocks wearing white flip-flops with havaianas text overlay.
Woman running through shallow beach water holding white Havaianas flip flops while wearing a white top and orange skirt.
Woman walking through shallow ocean water holding white Havaianas flip-flops wearing a white top and red sarong.
Man in striped shirt and blue jeans standing in front of a blue wall next to a woman in a red bikini top.
Model in a red bikini and wrap skirt seated on coastal rocks wearing white Havaianas flip flops under direct sunlight.
Woman wearing a lime green bucket hat, white swimsuit, and green flip-flops seated on a weathered wooden dock under bright sunlight.
A man in a peach tank top, wide-leg tan pants, and navy flip-flops sitting on a weathered wooden deck in bright sunlight.
Smiling man in a yellow button-up shirt and white trousers standing on a boat by the beach, beside a woman in knitwear.
Woman in a red bikini and matching skirt standing on coastal rocks wearing white flip-flops with havaianas text overlay.
Woman running through shallow beach water holding white Havaianas flip flops while wearing a white top and orange skirt.

HAVAIANAS Brazil Logo Summer Campaign: Australia 2025

About

For its latest seasonal push, Havaianas captures the quintessential spirit of coastal leisure in its Brazil Logo Summer Campaign for the Australian market. Photographer Claire Wallman leans into a high-key aesthetic, utilizing bright, direct natural light to evoke the effortless warmth and sun-drenched vibrancy that define the brand’s heritage. The campaign, which operates firmly within the footwear and fashion industries, feels both aspirational and grounded through its focus on authentic lifestyle photography. By framing talent against rocky outcrops, weathered wooden piers, and the shimmering blue expanse of the shoreline, Wallman creates a visual narrative that places the iconic flip-flops at the heart of the summer experience. The execution moves seamlessly between editorial portraiture and commercial imagery, employing a saturated color palette that accentuates the playful, vibrant textures of the styling, from crochet skirts to classic rubber-strapped footwear. Each composition is treated with a clean, minimalist approach to the overlays, ensuring the iconic red logo remains a bold anchor in the frame. By capturing the tactile nature of the coast—windblown hair, salt-kissed skin, and shifting light—the project successfully transports the viewer into a relaxed, carefree mindset. It is a masterclass in seasonal brand positioning, relying on sharp, naturalistic visuals to reinforce Havaianas as an essential companion for the long, sun-filled days of the southern summer season.

Brand

HAVAIANAS

Credits

Claire Wallman
Photographer

Industries

Footwear

Styles

VerticalCommercialWarm

Techniques

Natural light
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