HAVAIANAS: Summer 2024

Brand

HAVAIANAS

Date

Jan 2024

Description

Havaianas rolls out its Summer 2024 campaign, a series of surreal lifestyle images and motion assets that reimagine the brand’s iconic footwear through a whimsical lens. Photographed by Oliver Begg with fashion styling by Jessica Dos Remedios, the project places oversized, digitally-rendered flip-flops in place of subjects' heads across diverse, vibrant settings. From beachside coastlines to lush garden landscapes, the campaign leans into high-contrast saturated hues and natural light. Production by Eminente Creative Production and Camille Peck, alongside video production from Silent Republic, ensures a consistent visual identity that merges outdoor fashion photography with playful VFX.

Style

Lifestyle, Vertical, Artistic

Techniques

VFX / visual effects, Natural light

Industries

Footwear

Context

Advertising Campaign