HAVAIANAS

Jan 2024

Havaianas launches its Summer 2024 campaign with a series of surreal compositions that reframe the brand's iconic footwear through bold, imaginative photography. Captured by photographer Oliver Begg, the series employs striking VFX and visual effects to replace subjects' heads with oversized, vibrant flip-flops, leaning into a playful aesthetic that prioritizes high-contrast color and form. Produced by Eminente Creative Production and Camille Peck, the visuals transition from sandy beaches to lush, floral-filled parks, grounding the surrealist imagery in natural light. Fashion stylist Jessica Dos Remedios complements the footwear’s primary palette with detailed patterns and layered apparel, while manicurist Oli Antunes adds finishing touches to the project’s polished look. The campaign also includes video content produced by Silent Republic.

Lifestyle, Vertical, Artistic

VFX / visual effects, Natural light

Footwear

Advertising Campaign