HAVAIANAS: EM ON HOLIDAY

Brand

HAVAIANAS

Date

Jan 2023

Description

Havaianas explores summer leisure in the Em On Holiday fashion campaign, a series of stills that lean into playful coastal tropes and observational lifestyle photography. Shot by Byron Spencer, the project utilizes forced perspective and humorous staging to frame the brand's footwear within a vibrant, sun-drenched beach environment. The editorial execution relies on natural light and warm, high-contrast tones to enhance the outdoor aesthetic. Throughout the campaign, the imagery shifts between quiet, documentary-style snapshots and stylized commercial compositions that incorporate graphic typography and dynamic movement. The project, produced by RD Productions, features direction of photography by Ben Montague and make-up artistry by Claire Thomson.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Background

Sandy Beach

Context

Advertising Campaign