HAVAIANAS
EM ON HOLIDAY
Jan 2023
Havaianas explores summer leisure in its Em on Holiday campaign, a series of vibrant visuals centered on coastal life and vacation aesthetics. Featuring photography by Byron Spencer, the campaign leans into a playful, editorial tone through the use of forced perspective, stylized props, and dynamic outdoor compositions. The imagery documents beachside scenes that capture a summer mood, relying on natural light and warm tones to maintain a consistent visual narrative across both portrait and environmental shots. The project incorporates a documentary-style approach to its lifestyle shots, juxtaposed with bold typography and graphic elements in its promotional posters. Production for the campaign was handled by RD Productions, with direction of photography by Ben Montague and make-up by Claire Thomson.
Editorial, Vertical, Warm
Natural light
High Street Fashion
Sandy Beach
Advertising Campaign
