Harwoods
Featured Harwoods projects
This week's top Harwoods projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harwoods · Online Purchase
Harwoods introduces its digital retail platform in this commercial video, highlighting the convenience of the modern car buying experience. The narrative focuses on the transition to online automotive retail, showcasing the brand's website interface where users can browse new and used inventory, check pricing, and secure valuations from the comfort of a home office. Produced with a clean, polished commercial aesthetic, the spot utilises live-action footage to ground the digital interaction in a relatable setting. The work was developed in collaboration with AdSmart from Sky.
Harwoods · TVC
Harwoods showcases its latest Volvo dealership facilities in this commercial, highlighting a focus on the customer experience and the current vehicle lineup. The film transitions from exterior views of the location into a Scandinavian-styled showroom, detailing hybrid technology and charging systems alongside service offerings. Produced with creative input from AdSmart from Sky, the spot leans into a clean, professional aesthetic to present the brand’s automotive retail environment and modern fleet. The edit highlights both the showroom design and specific vehicle features through a combination of exterior architectural shots and interior dashboard close-ups.
Harwoods · Switch Campaign
Harwoods introduces its Switch Event campaign, a promotional initiative focused on luxury and mass-market vehicle inventory. The project captures the scale of dealership operations, moving through both indoor showrooms and exterior forecourts to highlight the brand's available automotive collection. Developed in collaboration with AdSmart from Sky, the campaign utilizes a clean, corporate visual language. The footage prioritizes architectural clarity and vehicle detail, incorporating drone footage to establish the breadth of the dealership network alongside close-up shots of exterior and interior automotive features.
Harwoods · '23 TVC
Harwoods presents a comprehensive look at their digital retail ecosystem in this recent television commercial. The spot walks viewers through the online showroom experience, showcasing the steps involved in browsing a broad inventory of luxury vehicles, securing valuations, and navigating the multi-step checkout process. Produced by AdSmart from Sky, the creative focuses on the accessibility of the brand's digital platforms. The live-action technique emphasizes clarity through a clean aesthetic, grounding the digital-first customer journey within familiar dealership environments.
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