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Harwoods

Switch Campaign
Brand
Harwoods
ProjectSwitch Campaign
Date

Jan 2025

Description

Harwoods highlights its automotive inventory in the Switch Campaign, a promotional video showcasing the scale of dealership operations. The project captures the breadth of vehicle availability across indoor showrooms and forecourts, utilising drone footage to establish the setting alongside close-up shots of exterior details and interiors. Developed in collaboration with AdSmart from Sky, the campaign employs a clean, corporate visual language. The commercial presentation leans into a warm aesthetic while incorporating graphic text overlays to communicate specific event details, including part-exchange values and stock availability.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Drone footage

Industries

Luxury Automotive

Color
Jet Black
Royal Blue
Pure White
Background

Showroom

Context

Advertising Campaign, Brand Film / Corporate Video

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