Harwoods: Switch Campaign
Brand
Date
Jan 2025
Description
Harwoods introduces its Switch Event campaign, a promotional initiative focused on luxury and mass-market vehicle inventory. The project captures the scale of dealership operations, moving through both indoor showrooms and exterior forecourts to highlight the brand's available automotive collection. Developed in collaboration with AdSmart from Sky, the campaign utilizes a clean, corporate visual language. The footage prioritizes architectural clarity and vehicle detail, incorporating drone footage to establish the breadth of the dealership network alongside close-up shots of exterior and interior automotive features.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Drone footage
Industries
Color
Jet Black
Royal Blue
Pure White
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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