Harwoods
Online Purchase
Brand
ProjectOnline Purchase
Date
Jan 2025
Description
This commercial video for Harwoods highlights the digital journey of automotive retail through their Online Purchase platform. The spot showcases the user interface, demonstrating how customers can browse inventory, view pricing details, and access vehicle valuation tools from a home environment. Produced with a clean, polished commercial aesthetic, the live-action execution emphasizes the simplicity of the dealership’s digital infrastructure. AdSmart from Sky provided the agency and creative direction for the campaign, which focuses on the transition from physical showroom browsing to a streamlined, browser-based car buying experience.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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