Harwoods: Online Purchase
Brand
Date
Jan 2025
Description
Harwoods introduces its digital retail platform in this commercial video, highlighting the convenience of the modern car buying experience. The narrative focuses on the transition to online automotive retail, showcasing the brand's website interface where users can browse new and used inventory, check pricing, and secure valuations from the comfort of a home office. Produced with a clean, polished commercial aesthetic, the spot utilises live-action footage to ground the digital interaction in a relatable setting. The work was developed in collaboration with AdSmart from Sky.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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