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Harwoods: '23 TVC

Date

Jan 2025

Description

Harwoods presents a comprehensive look at their digital retail ecosystem in this recent television commercial. The spot walks viewers through the online showroom experience, showcasing the steps involved in browsing a broad inventory of luxury vehicles, securing valuations, and navigating the multi-step checkout process. Produced by AdSmart from Sky, the creative focuses on the accessibility of the brand's digital platforms. The live-action technique emphasizes clarity through a clean aesthetic, grounding the digital-first customer journey within familiar dealership environments.

Style

Horizontal, Commercial, Clean

Context

TVC / TV Commercial

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