Harwoods
'23 TVC
Brand
Project'23 TVC
Date
Jan 2025
Description
Harwoods introduces its digital car buying platform in this television commercial, showcasing a streamlined approach to luxury automotive retail. The campaign highlights the brand's online showroom, allowing customers to navigate new and used inventories while accessing vehicle valuations and a remote checkout process. Developed by AdSmart from Sky, the spot leans into a clean, live-action aesthetic. The film moves through various dealership environments to illustrate the transition from traditional browsing to the brand's digital service model.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Context
TVC / TV Commercial
Associated creatives
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