Harrods
Harrods' luxury fashion, high jewellery and menswear campaigns across print and digital
Featured Harrods projects
This week's top Harrods projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harrods · E-commerce Experience
Harrods introduces a refreshed digital e-commerce experience designed to bridge the gap between high-end retail and mobile navigation. The project, created by Max Cooper, showcases the platform through a series of motion graphics that highlight seamless transitions between product categories and curated collections. Utilising a clean aesthetic, the animation focuses on the functionality of the user interface across mobile and tablet devices. The execution highlights the integration of fashion editorial content within the shopping flow, set against a consistent background to maintain a sharp, minimalist focus on the digital interface.
Project Harrods · Party Wear
Harrods' Party Wear collection is presented through a series of editorial portraits that explore formal luxury fashion. Photographed by Jon Gorrigan, the campaign utilizes a range of lighting techniques—from low-key, directional shadows to high-contrast direct flash—to emphasize the rich textures of brocade, velvet, and leather. The project leans into a polished, high-fashion aesthetic with a focus on structured tailoring and detailed garment work. Creative direction is brought to life through styling by Christophe Ruiz and Elizabeth Reynolds, who coordinate a palette of dark, moody interiors and architectural backdrops. The imagery features models Anissa Bakhti and Gena Malinin, with grooming and hair styling provided by Christos Kallaniotis and Mattie White. The series employs varied stylistic elements including grainy textures, multiple exposure effects, and clean, raw compositions to define the season's formal apparel.
Project Harrods · A Different Light
Harrods presents A Different Light, a jewellery and fashion campaign that explores the interplay of light and texture. Photographed by Tobias Delcroix, the project employs a mix of chiaroscuro techniques and clean studio lighting to elevate the fine jewellery pieces. Art direction by Phil Buckingham establishes a consistent visual language, utilizing gradient backdrops and silhouettes to focus on the intricate craftsmanship of emeralds and diamonds. Model Fatou Kebbeh anchors the editorial series, with fashion styling by Christophe Ruiz, hair by Lauraine Bailey, and manicures by Trish Lomax. The series alternates between high-contrast monochrome and vibrant green tonal palettes, incorporating analogue film textures to achieve a refined, polished aesthetic.
Project Harrods · A Different Light
Harrods presents A Different Light, a jewellery and fashion campaign captured by photographer Tobias Delcroix. The project showcases high-end diamond and emerald pieces through a series of editorial portraits featuring model Fatou Kebbeh. Under the art direction of Phil Buckingham, the imagery leans into a minimalist aesthetic, utilizing varied studio lighting to accentuate the sculptural form of the jewellery against neutral, gradient backdrops. The execution relies on a clean, sophisticated visual language, incorporating techniques such as long exposure motion blur and low-key chiaroscuro to build depth. Fashion styling by Christophe Ruiz is supported by hair styling from Lauraine Bailey, makeup by Sarah Whiteside, and manicures by Trish Lomax. The project was produced by Kim Reddish and Wendy Hinton, with artist representation provided by SevenSix.
Project Harrods · Harrods Winter Fashion
Harrods presents its Winter Fashion editorial campaign, a series of outdoor portraits captured by photographer Magnus Lechner. Set against urban stone architecture and city streetscapes, the imagery highlights seasonal outerwear and structured tailoring. The campaign features fashion direction from Christophe Ruiz and Elizabeth Reynolds, with model Inga Fadina serving as the primary lead. The aesthetic leans into an earthy, tactile palette, utilizing natural light and analogue film techniques to emphasize the texture of wool, shearling, and leather. Additional artistry includes hair styling by Tomi Roppongi and makeup by Faye Bluff, contributing to the polished editorial finish of the collection.
Project Harrods · Amber Anderson
Harrods presents a series of high-end editorial portraits featuring actor Amber Anderson. The campaign highlights luxury jewelry, including statement diamond bracelets, gemstone pendants, and ornate rings, captured with a refined, clean aesthetic. Photographer Umit Savaci utilizes soft, directional lighting across a series of minimal studio backdrops to draw focus to the intricate textures of the pieces and the subject. The work relies on a polished, editorial approach, balancing close-up beauty shots with detailed macro photography of the gold and diamond motifs. Supporting the visual narrative, Bjorn Krischker provides hair styling, while Victoria Bond leads the makeup artistry, characterized by dewy, natural finishes. Chisato Yamamoto completes the production credits with professional manicure styling.
Project Harrods · New Season Edit
The New Season Edit for Harrods captures a refined vision of contemporary menswear through a series of fashion editorial portraits. Photographed by James Harvey-Kelly, the project utilizes natural light to highlight textures across a range of urban settings, from grand architectural entrances to candid city street scenes. Fashion editor and stylist Christophe Ruiz curates a diverse wardrobe, layering knitwear, varsity jackets, and tailored trousers to explore updated silhouettes. Featuring model Francesco Mariottini, the imagery maintains a clean, editorial aesthetic, accented by the use of analogue film techniques and warm, earthy tones throughout the collection.
Project Harrods · Tailoring 2025
Harrods presents Tailoring 2025, a menswear campaign focusing on the precision and craft of formal attire. Captured by photographer Jack Grange, the series features portraits and behind-the-scenes fitting moments that highlight sharp silhouettes and classic garment details. Working with fashion editor and stylist Christophe Ruiz, the project leans into a clean editorial aesthetic. Hair stylist Michael Harding contributes to the polished look, which uses natural light and controlled environments to emphasize material textures and structured tailoring.
Project Harrods · Framing the City - Autumn 2026
Harrods presents 'Framing the City - Autumn 2026', a fashion campaign that juxtaposes high-end apparel against the stark, geometric lines of urban architecture. Through a lens of clean editorial photography, the series highlights layered knitwear, classic tailoring, and heritage patterns within a concrete-heavy, metropolitan landscape. Photographer Georgia Devey Smith captures the collection using natural light to cast dramatic shadows, accentuating the textures of leather, wool, and crisp cotton. The production features art direction by Phil Buckingham and styling by Marian Nachmia, with grooming by makeup artist Lou Box. Featuring models David Ikuepamitan and Tessa Bruinsma, the imagery leans into a structured aesthetic to showcase seasonal accessories and outerwear.
Project Harrods · Saint Laurent F/W 2026
Harrods presents the Saint Laurent F/W 2026 collection, captured by photographer Marco van Rijt. Featuring model Liya Santos, the campaign is set against a raw concrete industrial backdrop, emphasizing a contrast between the architectural space and the intricate lace textiles. Art direction by Phil Buckingham shapes the editorial series, which utilizes dramatic directional lighting to articulate the material quality of the garments and furniture. The production includes styling by Marian Nachmia, with hair by Stelios Chondros, makeup by Claire Urquhart, and manicures by Chisato Yamamoto.
Project Harrods · New Season 2026 Campaign
The Harrods New Season 2026 campaign is a fashion editorial series that leans into a monochromatic, deep-green studio environment to frame the latest collections. The visuals employ a minimalist and moody aesthetic, utilizing controlled, soft lighting to emphasize the rich textures of leather, velvet, and intricate knitwear found throughout the garments. Photographer Charlie Gates and art director Phil Buckingham anchor the production, creating a series of portraits and full-body shots that play with clean lines and structured depth. Fashion stylists Christophe Ruiz and Marian Nachmia curate a bold palette, while hair stylist Stelios Chondros and makeup artist Gemma Smith-Edhouse provide the polished detailing. Featuring models Adamu Bulus and Diana Skowron, the campaign balances a sophisticated, earthy color story with sharp tailoring.
Project Harrods · Harrods September 2026 Cover
For the Harrods September 2026 cover, the creative team has delivered a masterclass in editorial minimalism, grounding the heritage luxury of the brand in a contemporary, quiet aesthetic. The central visual narrative relies on the interplay between deep, earthy palettes and architectural precision, moving away from high-octane spectacle toward a more deliberate, considered approach to luxury fashion and menswear. By utilizing a monochromatic color scheme, the project allows the tactile quality of the knitwear to take center stage, effectively balancing rich textures against the clean, solid lines of the environment. Photographer Charlie Gates captures this fluidity with an expert command of soft light, ensuring the imagery feels both accessible and aspirational. Art direction by Phil Buckingham creates a cohesive, rhythmic visual language that unifies the diverse editorial elements, while the sharp styling choices provided by Christophe Ruiz and Marian Nachmia lean into a sophisticated, layered look. The deliberate use of natural light accentuates the model Adamu Bulus's presence, lending an authentic, human quality to the shoot that feels both timeless and forward-thinking. By stripping away extraneous noise, the project succeeds in highlighting the essential intersection of modern tailoring and classic beauty, proving that when handled with such exacting craft, a restrained, minimalist perspective often speaks significantly louder than a chaotic one.
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