Harrods

Oct 2025

Harrods Winter Fashion is a seasonal editorial campaign captured by photographer Magnus Lechner. The series explores a sophisticated, cold-weather wardrobe through a collection of outdoor portraits set against urban stone architecture and city streetscapes. The imagery leans into a tactile, earthy aesthetic, emphasizing the weight and texture of wool coats, shearling, and patterned knits. Utilizing natural light and analogue film techniques, the campaign focuses on clean, understated tailoring and layered ensembles. Creative direction is led by fashion stylists Christophe Ruiz and Elizabeth Reynolds, with hair styling by Tomi Roppongi and makeup by Faye Bluff. Model Inga Fadina serves as the primary subject throughout the vertical and horizontal compositions.

Editorial, Vertical, Earthy

Natural light

Street

Advertising Campaign