Harrods: Harrods Winter Fashion

Oct 2025

Harrods presents its Winter Fashion editorial campaign, a series of outdoor portraits captured by photographer Magnus Lechner. Set against urban stone architecture and city streetscapes, the imagery highlights seasonal outerwear and structured tailoring. The campaign features fashion direction from Christophe Ruiz and Elizabeth Reynolds, with model Inga Fadina serving as the primary lead. The aesthetic leans into an earthy, tactile palette, utilizing natural light and analogue film techniques to emphasize the texture of wool, shearling, and leather. Additional artistry includes hair styling by Tomi Roppongi and makeup by Faye Bluff, contributing to the polished editorial finish of the collection.

Editorial, Vertical, Earthy

Natural light

Street

Advertising Campaign