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Man wearing sunglasses, black bomber jacket, white hoodie, and grey trousers walking down an escalator while holding a checkered bag
Man wearing a navy blue varsity jacket holding a small dog and a green coffee cup on a city street
Two models posing outside Harrods entrance, woman wearing plaid blazer and carrying a handbag with a man in denim jeans
Model wearing a denim jacket and light blue cap standing in front of a black car for Harrods
Man wearing a green puffer vest and plaid trousers standing outside near a black metal fence and white pillars
Man wearing a white cardigan and dark trousers walking past a green hedge, holding a black handbag and newspaper.
Man wearing sunglasses, black bomber jacket, white hoodie, and grey trousers walking down an escalator while holding a checkered bag
Man wearing a navy blue varsity jacket holding a small dog and a green coffee cup on a city street
Two models posing outside Harrods entrance, woman wearing plaid blazer and carrying a handbag with a man in denim jeans

Harrods New Season Edit 2024

About

The New Season Edit for Harrods captures a refined vision of contemporary menswear through a series of fashion editorial portraits. Photographed by James Harvey-Kelly, the project utilizes natural light to highlight textures across a range of urban settings, from grand architectural entrances to candid city street scenes. Fashion editor and stylist Christophe Ruiz curates a diverse wardrobe, layering knitwear, varsity jackets, and tailored trousers to explore updated silhouettes. Featuring model Francesco Mariottini, the imagery maintains a clean, editorial aesthetic, accented by the use of analogue film techniques and warm, earthy tones throughout the collection.

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