Harrods

Feb 2024

The New Season Edit for Harrods presents a comprehensive fashion editorial series capturing contemporary menswear and seasonal layering. Shot by photographer James Harvey-Kelly, the campaign leans into a polished, urban aesthetic that highlights structured outerwear, tailored separates, and distinct accessories. Fashion editor and stylist Christophe Ruiz builds a narrative of relaxed sophistication, working with models including Francesco Mariottini. The production utilizes natural light and analogue film techniques to create a clean, candid look across outdoor city streetscapes and architectural settings. Hair styling by Craig Taylor complements the collection's focus on texture and layering, grounding the imagery in a refined editorial tone.

Editorial, Vertical, Clean

Natural light

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