Harrods: New Season Edit
Brand
Date
Feb 2024
Description
The New Season Edit for Harrods captures a refined vision of contemporary menswear through a series of fashion editorial portraits. Photographed by James Harvey-Kelly, the project utilizes natural light to highlight textures across a range of urban settings, from grand architectural entrances to candid city street scenes. Fashion editor and stylist Christophe Ruiz curates a diverse wardrobe, layering knitwear, varsity jackets, and tailored trousers to explore updated silhouettes. Featuring model Francesco Mariottini, the imagery maintains a clean, editorial aesthetic, accented by the use of analogue film techniques and warm, earthy tones throughout the collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
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