Guest In Residence
Featured Guest In Residence projects
This week's top Guest In Residence projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Guest In Residence · Fall 2026
For its Fall 2026 collection, Guest In Residence leans into a rural, western-inspired narrative. The editorial campaign features Gigi Hadid and Bella Hadid immersed in a pastoral landscape, set against rolling hills, rustic wooden fences, and open meadows. The imagery prioritizes tactile details, capturing the interplay between high-end knitwear and rugged equestrian gear. Captured by photographer Clara Balzary, the project employs a consistent warm, golden-hour light to enhance the earthy tones of the clothing. Techniques such as fine film grain and analogue-style processing lend the campaign a nostalgic, documentary feel. The work was developed under the creative direction of Gigi Hadid, with art direction by Paolo Santosuosso and Aniek Stroeken, creating a cohesive visual study that blends traditional ranch aesthetics with contemporary fashion.
Guest In Residence · Guest in The West
Guest In Residence presents Guest in The West, a fashion campaign that explores a rustic, western-inspired aesthetic through a series of vignettes. The work leans into a cinematic visual language, pairing the brand’s signature knitwear with denim and traditional western elements like leather chaps and cowboy hats. Directed by Jon Jenkins with cinematography by Evan Burris Trout, the project utilizes an analogue film technique to achieve a warm, grainy, and nostalgic texture. Models Gigi Hadid and Bella Hadid feature in the campaign, styled by Margherita Moro with hair by Laura Polko and makeup by Carolina Gonzalez.
Project Guest In Residence · Denim Campaign
Guest In Residence presents its latest Denim campaign, a minimalist fashion showcase captured by photographer Lukasz Pukowiec. The project leans into an editorial aesthetic, utilizing a clean studio backdrop to highlight the textures of layered denim and knitwear. Featuring models Gigi Hadid and Malika El Maslouhi, the series is tied together by bold, yellow sans-serif typography overlaid across the frame. Fashion stylist Margherita Moro directs the wardrobe, focusing on a mix of casual layers, utility detailing, and varied denim washes. The production was supported by casting director Shawn Dezan and retoucher Paul Drozdowski, with consistent natural light and monochrome treatments lending a refined focus to the collection.
Project Guest In Residence · Guest in the West
Guest In Residence presents 'Guest in the West,' an editorial fashion campaign featuring Gigi Hadid and Bella Hadid. Photographed by Clara Balzary, the series captures the collection through a rustic lens, placing knitwear within a Western-inspired landscape. The project channels an earthy aesthetic, utilizing natural light to highlight the textures of oversized cardigans and striped knits. The imagery leans into a retro sensibility, set against ranch fences and open pastures.
Guest In Residence · The Duel
In a striking departure from traditional luxury lookbooks, Guest In Residence presents The Duel, a cinematic fashion campaign that deftly merges the refined sensibility of high-end knitwear with the rugged, storied aesthetics of the American West. Set against the breathtaking backdrop of a sun-drenched grassy meadow punctuated by snow-capped peaks, the project channels a narrative of quiet tension and high-stakes anticipation. Models Gigi Hadid and Bella Hadid anchor the film, their performances elevated by a careful interplay of wide-angle vistas and tight, stylized portraits that capture the intricate textures of felt hats, plaid shirts, and hand-stitched leather. Under the direction of Jon Jenkins, the piece utilizes a distinct live-action technique to breathe life into the confrontation, while director of photography Evan Burris Trout leverages warm, natural lighting to emphasize the rural atmosphere. The meticulous fashion styling by Margherita Moro ensures the collection remains central to the visual storytelling, even as the narrative leans into Western archetypes. This collaborative effort, featuring thoughtful hair and makeup by Carolina Gonzalez and cohesive editing by Craig Smith, successfully positions the brand within the luxury fashion houses space by grounding its polished identity in a raw, cinematic landscape. The result is a sophisticated exploration of character and style that resonates far beyond the limitations of standard seasonal marketing, proving that even the most elevated garments possess a wild, cinematic soul.
Project Guest In Residence · Guest In Residence Spring 2026 Campaign
The Guest In Residence Spring 2026 campaign masterfully articulates a narrative of relaxed, coastal luxury, grounding the brand’s signature knitwear in a sun-drenched, domestic aesthetic. With creative direction from Gigi Hadid, the campaign leans into an editorial sensibility that prioritizes texture and ease, seamlessly blending lifestyle portraiture with high-fashion polish. Photographer Rasmus Weng Karlsen employs masterful natural light to elevate the collection, capturing candid, serene moments against a backdrop of vibrant blue shutters and crisp white wood-paneled interiors. Stylist Tony Irvine plays with a palette of primary colors and nautical motifs, while set designer Caz Slattery constructs a clean, evocative environment that feels both lived-in and meticulously curated. The imagery features models Gigi Hadid, Malika El Maslouhi, and Bradley Veragten in a series of compositions that range from soft-focus, high-key portraits to more direct studio captures using flash. By emphasizing the tactile quality of ribbed knits and lightweight cardigans, the campaign defines a modern, sophisticated vision for the luxury fashion house. The resulting aesthetic reads as an elevated take on the perennial summer cottage dream, balancing playful, saturated color stories with the timeless, understated elegance that has become a hallmark of the Guest In Residence identity.
Project Guest In Residence · Winter 2025 Collection
Guest In Residence presents its Winter 2025 collection, an editorial fashion campaign that leans into tactile, seasonal storytelling. Captured by photographer Andrew Jacobs with creative direction by Paolo Santosuosso, the imagery highlights the brand's focus on knitwear and cashmere through a series of studio and rustic-themed portraits. The campaign features model Gigi Hadid alongside models Beauty and Dyanira Hurbuscher. Stylist Malina Joseph Gilchrist anchors the aesthetic in layered, cozy textures, utilizing vibrant reds and earthy neutrals to complement the collection's knit focus. The production incorporates diverse settings, from clean studio backdrops to a rustic wooden cabin, unified by a warm, nostalgic color palette. Techniques including natural light, soft focus, and analogue film grains enhance the intimacy of the visuals. The team is completed by makeup artist Carolina Gonzalez, hair stylists Panos Papandrianos and Taichi Saito, and set designer Caz Slattery.
Project Guest In Residence · Guest In Residence Fall 2024 Collection
Guest In Residence presents its Fall 2024 collection through a series of editorial fashion images captured by photographer Quentin De Briey. Under the creative direction of Gigi Hadid, the campaign leans into a pastoral aesthetic, utilizing soft natural light and a distinctly grainy, analogue film texture to highlight the collection's tactile knitwear. Featuring models Gigi Hadid, Adamu Bulus, and Lindsey Lenoard, the imagery balances intimate portraiture with outdoor meadow settings. Stylist Max Ortega curates the layered garments, while hair and makeup by Mustafa Yanaz and Carolina Gonzalez provide a refined finish to the monochromatic and earth-toned compositions.
Project Guest In Residence · Guest in Residence in Biarritz Spring 2024
For its Spring 2024 campaign, Guest In Residence captures a series of coastal vignettes set against the rugged backdrop of Biarritz. The editorial imagery leans into an effortless, observational aesthetic, documenting the collection through candid compositions that highlight the tactile quality of the knitwear. Featuring model Nuage Lepage, the project explores the interplay between soft fabric textures and the architectural grit of the historic French seaside town. Photographed by Maxime La, the campaign makes extensive use of natural light, ranging from diffused overcast tones to the warm, atmospheric glow of golden hour. Under the creative direction of Gigi Hadid and art direction by Sarah Bassett, the visuals maintain a consistent, cinematic quality that draws on analogue film techniques. The project was cast by Nicolas Bianciotto, resulting in a series that balances elevated styling with a relaxed, pastoral narrative.
Project Guest In Residence · Guest In Residence Winter 2024 Collection
Guest In Residence presents its Winter 2024 collection through a series of fashion editorial images that explore texture and seasonal layering. Under the creative direction of Gigi Hadid, the campaign focuses on the tactile qualities of wool, cashmere, and knit garments, ranging from fair isle sweaters to loungewear sets. Photographer Matteo Montanari captures the collection across a variety of studio environments, utilizing soft, natural light to emphasize the materiality of the apparel. Art direction by Paolo Santosuosso, paired with styling by Zara Zachrisson, establishes a clean aesthetic that highlights vibrant color-blocking and stripe motifs. The production features a diverse cast of models, with hair styling by Dimitris Giannetos and Taichi Saito and makeup by Georgi Sandev.
Project Guest In Residence · Guest In Residence Spring 2025 Collection
Guest In Residence presents its Spring 2025 collection through an editorial lookbook captured by photographer Matteo Montanari. The campaign highlights a focus on layered knitwear and striped polo silhouettes, set against a solid, textured blue backdrop. Creative direction for the project is led by Gigi Hadid, with styling by Zara Zachrisson and art direction by Paolo Santosuosso. The production team includes hair styling by Dimitris Giannetos and Taichi Saito, makeup by Carolina Gonzalez, and set design by Caz Slattery. Casting was directed by Nicolas Bianciotto for the shoot, which features models Divine Mugisha, Gigi Hadid, and Mali Koopman.
Project Guest In Residence · Guest In Residence | Pre-Fall Campai ...
For the Pre-Fall season, Guest In Residence embraces a nuanced approach to luxury fashion, positioning its latest collection as an essential dialogue between elevated comfort and urban sophistication. Captured through the lens of photographer Rasmus Weng Karlsen, this campaign leans into a grounded aesthetic that seamlessly balances softness with structural integrity. The imagery, featuring model Giedre Dukauskaite, utilizes natural light to emphasize the rich texture of the brand's signature cashmere knitwear, creating a visual narrative that feels both intimate and expansive. Creative director Paolo Santosuosso grounds the collection within a contemporary cityscape, where the interplay of a pale yellow cardigan and layered striped shirting highlights an effortless, everyday elegance. The execution relies on a blend of editorial and lifestyle sensibilities, ensuring that the clothing feels lived-in rather than staged. Stylist Margherita Moro masterfully crafts the layering, allowing the garments to serve as the focal point while maintaining a relaxed, composed silhouette. With precise hair styling by Taichi Saito, the look remains sharp yet understated, mirroring the brand's commitment to quiet luxury. This portrait-led approach rejects overly polished artifice, choosing instead to celebrate the tactile quality of the materials against the backdrop of a riverfront vista. It is a subtle masterclass in modern styling, proving that the most resonant fashion statements are often those that prioritize authentic presence over high-concept spectacle.
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