Guest In Residence

Mar 2026

The Guest In Residence Spring 2026 campaign masterfully articulates a narrative of relaxed, coastal luxury, grounding the brand’s signature knitwear in a sun-drenched, domestic aesthetic. With creative direction from Gigi Hadid, the campaign leans into an editorial sensibility that prioritizes texture and ease, seamlessly blending lifestyle portraiture with high-fashion polish. Photographer Rasmus Weng Karlsen employs masterful natural light to elevate the collection, capturing candid, serene moments against a backdrop of vibrant blue shutters and crisp white wood-paneled interiors. Stylist Tony Irvine plays with a palette of primary colors and nautical motifs, while set designer Caz Slattery constructs a clean, evocative environment that feels both lived-in and meticulously curated. The imagery features models Gigi Hadid, Malika El Maslouhi, and Bradley Veragten in a series of compositions that range from soft-focus, high-key portraits to more direct studio captures using flash. By emphasizing the tactile quality of ribbed knits and lightweight cardigans, the campaign defines a modern, sophisticated vision for the luxury fashion house. The resulting aesthetic reads as an elevated take on the perennial summer cottage dream, balancing playful, saturated color stories with the timeless, understated elegance that has become a hallmark of the Guest In Residence identity.

Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion