Guest In Residence

Aug 2026

In a striking departure from traditional luxury lookbooks, Guest In Residence presents The Duel, a cinematic fashion campaign that deftly merges the refined sensibility of high-end knitwear with the rugged, storied aesthetics of the American West. Set against the breathtaking backdrop of a sun-drenched grassy meadow punctuated by snow-capped peaks, the project channels a narrative of quiet tension and high-stakes anticipation. Models Gigi Hadid and Bella Hadid anchor the film, their performances elevated by a careful interplay of wide-angle vistas and tight, stylized portraits that capture the intricate textures of felt hats, plaid shirts, and hand-stitched leather. Under the direction of Jon Jenkins, the piece utilizes a distinct live-action technique to breathe life into the confrontation, while director of photography Evan Burris Trout leverages warm, natural lighting to emphasize the rural atmosphere. The meticulous fashion styling by Margherita Moro ensures the collection remains central to the visual storytelling, even as the narrative leans into Western archetypes. This collaborative effort, featuring thoughtful hair and makeup by Carolina Gonzalez and cohesive editing by Craig Smith, successfully positions the brand within the luxury fashion houses space by grounding its polished identity in a raw, cinematic landscape. The result is a sophisticated exploration of character and style that resonates far beyond the limitations of standard seasonal marketing, proving that even the most elevated garments possess a wild, cinematic soul.

Lifestyle, Cinematic, Warm

Live-action Technique

Luxury Fashion Houses, Fashion