Guerlain

Guerlain · Abeille Royale Huile Campaign

Guerlain’s Abeille Royale Huile campaign centers on a series of beauty portraits that highlight the product through a clean, luminous aesthetic. Photographer Charlotte Wales captures model Aya Jones in a collection of images that lean into natural light and warm tones, emphasizing glowing skin and gold-toned, honeycomb-inspired accessories. The creative execution pairs the skincare product with a bright, clear blue sky background. The production features hair styling by Laurent Philippon and makeup artistry by Christine Corbel, creating a balanced, editorial look that focuses on texture and light. Yvan Fabing served as the director for the project.

Guerlain · Guerlain KissKiss Campaign

Guerlain redefines modern sophistication in its latest KissKiss cosmetics campaign, a visual masterclass that marries high-fashion sensibility with the tactile allure of luxury beauty. Captured through the sharp, intentional lens of photographer Charlotte Wales, the project functions as a striking editorial portrait that centers on the intersection of skin texture and bold color. Model Maty Fall commands the frame with an undeniable poise, her direct gaze bridging the gap between the viewer and the product. The execution relies on precise studio strobe lighting, which expertly coaxes a radiant, lit-from-within glow from the subject’s complexion while highlighting the intricate, metallic geometry of the iconic gold-cased lipstick. Makeup artist Christine Corbel elevates the composition by pairing the product’s signature vibrant red matte finish with a refined, clean aesthetic that feels both timeless and current. The background, a deliberate and deeply saturated tapestry of red floral elements, lends a moody, cinematic depth that prevents the image from feeling like a standard commercial asset. By leaning into this deliberate contrast between the organic floral backdrop and the sleek, manufactured brilliance of the lipstick, the campaign establishes a powerful narrative of self-assurance and refined opulence. This is beauty photography that understands the power of minimalism, relying on clean lines and rich color theory to cement Guerlain's status as a leader in the luxury cosmetics space.

Guerlain · Terracotta Joli Teint

The Guerlain Terracotta Joli Teint beauty campaign masterfully captures the essence of radiant, sun-drenched vitality through a sophisticated lens. In this high-profile project, photographer Charlotte Wales leans into a vibrant aesthetic, utilizing natural light to accentuate the luminous skin tones that have become synonymous with the iconic Guerlain aesthetic. The imagery, which functions as a definitive commercial portrait, places a sharp focus on the effortless warmth of the models, Amrit and Felice Nova Noordhoff, whose calm, direct gazes anchor the compositions. By contrasting the models against a crisp, clear blue sky and sleek structural elements, the campaign achieves a sense of architectural precision paired with soft, organic beauty. The styling by Rae Boxer works in tandem with the precise hair work of Christian Eberhard to elevate the visual narrative, ensuring that the neutral makeup palette, expertly executed by Christine Corbel, remains the focal point. Through the lens of Wales, the project avoids the pitfalls of over-production, instead opting for a clean, editorial minimalism that prioritizes texture and natural complexion. This collection of portraits serves as a testament to the power of deliberate, understated creative direction, successfully positioning the Terracotta range as an essential staple for a refined, modern beauty routine while maintaining the brand's heritage of luxury.

Guerlain · Fly To The Stars

Guerlain · Tale of Wonders Holiday Makeup Collection

Guerlain introduces the Tale of Wonders Holiday Makeup Collection through a commercial beauty portrait. The campaign centers on model Natalia Vodianova, captured in a setting that evokes a festive evening atmosphere. Photographer Charlotte Wales utilizes natural light to highlight the collection's focus on gold eye makeup and bold red tones. The imagery, styled by Tania Rat Patron with hair by Laurent Philippon and makeup by Nolwenn Quintin, frames the products against a night sky backdrop.