Guerlain

Mar 2026

The Guerlain Terracotta Joli Teint beauty campaign masterfully captures the essence of radiant, sun-drenched vitality through a sophisticated lens. In this high-profile project, photographer Charlotte Wales leans into a vibrant aesthetic, utilizing natural light to accentuate the luminous skin tones that have become synonymous with the iconic Guerlain aesthetic. The imagery, which functions as a definitive commercial portrait, places a sharp focus on the effortless warmth of the models, Amrit and Felice Nova Noordhoff, whose calm, direct gazes anchor the compositions. By contrasting the models against a crisp, clear blue sky and sleek structural elements, the campaign achieves a sense of architectural precision paired with soft, organic beauty. The styling by Rae Boxer works in tandem with the precise hair work of Christian Eberhard to elevate the visual narrative, ensuring that the neutral makeup palette, expertly executed by Christine Corbel, remains the focal point. Through the lens of Wales, the project avoids the pitfalls of over-production, instead opting for a clean, editorial minimalism that prioritizes texture and natural complexion. This collection of portraits serves as a testament to the power of deliberate, understated creative direction, successfully positioning the Terracotta range as an essential staple for a refined, modern beauty routine while maintaining the brand's heritage of luxury.

Vertical, Commercial

Natural light

Cosmetics, Beauty