Guerlain

Apr 2026

Guerlain redefines modern sophistication in its latest KissKiss cosmetics campaign, a visual masterclass that marries high-fashion sensibility with the tactile allure of luxury beauty. Captured through the sharp, intentional lens of photographer Charlotte Wales, the project functions as a striking editorial portrait that centers on the intersection of skin texture and bold color. Model Maty Fall commands the frame with an undeniable poise, her direct gaze bridging the gap between the viewer and the product. The execution relies on precise studio strobe lighting, which expertly coaxes a radiant, lit-from-within glow from the subject’s complexion while highlighting the intricate, metallic geometry of the iconic gold-cased lipstick. Makeup artist Christine Corbel elevates the composition by pairing the product’s signature vibrant red matte finish with a refined, clean aesthetic that feels both timeless and current. The background, a deliberate and deeply saturated tapestry of red floral elements, lends a moody, cinematic depth that prevents the image from feeling like a standard commercial asset. By leaning into this deliberate contrast between the organic floral backdrop and the sleek, manufactured brilliance of the lipstick, the campaign establishes a powerful narrative of self-assurance and refined opulence. This is beauty photography that understands the power of minimalism, relying on clean lines and rich color theory to cement Guerlain's status as a leader in the luxury cosmetics space.

Editorial, Vertical, Commercial

Studio strobe

Cosmetics, Beauty