Grey Goose
Grey Goose's high-fashion campaigns, cinematic spots and cocktail culture partnerships
Featured Grey Goose projects
This week's top Grey Goose projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Grey Goose · The Devil Wears Prada 2 with Heidi Klum
Grey Goose presents a commercial spot featuring Heidi Klum on a fashion-focused studio set. The film captures an editorial workspace atmosphere, highlighting the brand within a polished commercial aesthetic. Developed by BBH USA, the production centers on a studio environment, utilizing a clean live-action technique to showcase the cocktail in a high-fashion context.
Grey Goose · Live Victoriously
Grey Goose presents 'Live Victoriously,' an advertising campaign that highlights the spirit of social gatherings through a series of energetic vignettes. The narrative shifts between intimate, sunlit interiors, lively garden parties, and the kinetic energy of city streets at night. Developed in collaboration with MullenLowe, MJZ, PS260, and Mophonics, the campaign utilizes a live-action technique to capture candid moments of celebration. The cinematography relies on a mix of natural and stylized lighting to maintain a clean aesthetic across each scene.
Grey Goose · Shell Game
Grey Goose introduces its pre-mixed Le Martini Cocktail in this commercial spot titled 'Shell Game'. The production, crafted by agency MullenLowe US and production house Anonymous Content, features a minimalist live-action sequence centering on a refined tabletop performance. Set in a clean, brightly lit indoor space, the imagery leans into soft natural light to define the metallic textures of the shakers and the glass. The sequence focuses on the product reveal, transitioning from a shell game performance to the bottled cocktail presentation.
Grey Goose · Voilà! Now You See Me
Grey Goose launches the 'Voilà! Now You See Me' advertising campaign, centering on a theatrical reveal that transitions from a stage performance to a refined cocktail service. The commercial highlights the brand's presence through precise art direction and a clean visual approach. The film features a man in blue attire executing a stage reveal within a classic interior, marked by arched windows and draped curtains. The narrative flows through the presentation of the martini cocktail and a bottle, utilizing live-action technique to showcase the product in an elevated setting.
Grey Goose · Grey Goose x Vogue
This commercial spot for Grey Goose, produced by World War Seven, captures a candid interaction with actress Alexandra Daddario. Filmed in a residential setting, the project leans into a minimalist aesthetic, utilizing natural light to highlight the interior space. The documentary-style production employs live-action techniques to maintain a clean, grounded tone. The execution prioritizes a direct-to-camera approach, emphasizing the interplay between the talent and the warm, ambient atmosphere of the location.
Grey Goose · Cocktail Party
Grey Goose presents this cinematic commercial, capturing the atmosphere of a refined cocktail party. The production leans into a moody aesthetic, utilizing monochrome visuals and high-contrast lighting to center the brand within a sophisticated nightlife setting. Moving between intimate social interactions and detailed product shots, the film features rhythmic pacing and close-up views of cocktail preparation. Sound and music supervision were provided by MAS-Music and Strategy, ensuring the audio identity complements the live-action technique.
Grey Goose · The Best Tasting Vodka In The World
This commercial spot for Grey Goose showcases the precision of mixology within a high-end bar environment. The film centres on the preparation of classic cocktails, highlighting product placement and ritualistic drink assembly against a backdrop of ambient lighting. With creative direction from the team at DeVito/Verdi, the project leans into a cinematic, live-action technique to establish a sophisticated hospitality tone. The production focuses on the textural details of the glassware and bar setting, maintaining a focus on the craft of the beverage.
Grey Goose · Live Victorious
The Live Victorious commercial for Grey Goose captures an energetic nightlife aesthetic, bridging rhythmic musical performances with candid urban movement. The production leans into a high-contrast visual identity, utilizing saturated tones and gritty textures to define the brand's atmosphere. Featuring fast-paced editing, the film juxtaposes intense percussion sequences within an expansive hall against the rhythmic motion of city streets under neon illumination. The project was developed by agency MullenLowe Global, with editorial work by PS260.
Grey Goose · Poof
Grey Goose presents 'Poof,' a commercial campaign centered on the launch of its pre-mixed Le Martini Cocktail. The production leans into a minimalist aesthetic, utilizing a clean, studio-focused approach to highlight the new bottle packaging. Captured through live-action technique, the visual sequence features the product against a domestic interior, framed by dissipating mist to emphasize the brand's premium positioning within the food and beverage sector. The project was developed by agency MullenLowe US, with production handled by Anonymous Content.
Grey Goose · Now You See It
The Grey Goose 'Now You See It' commercial presents a refined cocktail reveal, centered on a protagonist in a light-filled interior. The aesthetic leans into a clean, minimalist approach, utilizing a primary palette of blue and white to complement the brand's signature martini serve. Directed with a focus on polished visuals, the spot employs live-action techniques to frame the product on a stepped podium. Agency MullenLowe US and production house Anonymous Content manage the execution, which emphasizes steady pacing and deliberate framing.
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