Grey Goose: Poof
Brand
Date
Jun 2023
Description
Grey Goose presents 'Poof,' a commercial campaign centered on the launch of its pre-mixed Le Martini Cocktail. The production leans into a minimalist aesthetic, utilizing a clean, studio-focused approach to highlight the new bottle packaging. Captured through live-action technique, the visual sequence features the product against a domestic interior, framed by dissipating mist to emphasize the brand's premium positioning within the food and beverage sector. The project was developed by agency MullenLowe US, with production handled by Anonymous Content.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Navy
Silver
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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