Grey Goose: Now You See It
Brand
Date
Jun 2023
Description
The Grey Goose 'Now You See It' commercial presents a refined cocktail reveal, centered on a protagonist in a light-filled interior. The aesthetic leans into a clean, minimalist approach, utilizing a primary palette of blue and white to complement the brand's signature martini serve. Directed with a focus on polished visuals, the spot employs live-action techniques to frame the product on a stepped podium. Agency MullenLowe US and production house Anonymous Content manage the execution, which emphasizes steady pacing and deliberate framing.
Style
Vertical, Commercial, Clean
Industries
Color
Royal Blue
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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