Grey Goose: Shell Game
Brand
Date
Jun 2023
Description
Grey Goose introduces its pre-mixed Le Martini Cocktail in this commercial spot titled 'Shell Game'. The production, crafted by agency MullenLowe US and production house Anonymous Content, features a minimalist live-action sequence centering on a refined tabletop performance. Set in a clean, brightly lit indoor space, the imagery leans into soft natural light to define the metallic textures of the shakers and the glass. The sequence focuses on the product reveal, transitioning from a shell game performance to the bottled cocktail presentation.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Silver
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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