GOODYEAR

GOODYEAR · Still. Always. Forever

GOODYEAR explores the intersection of heritage and high-performance engineering in this cinematic campaign, 'Still. Always. Forever.' The film serves as an expansive look at the brand’s industrial footprint, juxtaposing precision manufacturing lines against the raw velocity of fighter jets and racing machines. Developed by BBH USA, the project employs a dynamic visual language that bridges live-action technique with archival-style footage. By layering drone footage and rapid-fire cuts, the narrative creates a gritty, saturated aesthetic that emphasizes motion and durability across both automotive and aerospace environments. Sound design and post-production by Exile and The Harbor Picture Company ground the fast-paced sequences, ensuring that the technical scope of the project remains the central focus.

GOODYEAR · Breakout

Goodyear presents 'Breakout,' an animated campaign for the automotive sector that merges urban landscape imagery with dynamic digital storytelling. The project leans into the brand's winged footwear motif, using animated figures that transition from static street art into kinetic motion across city surfaces. Produced with a focus on blending live-action cityscapes with digital visual effects, the work utilises graphic elements to bridge the gap between architectural backdrops and motion design. Shauna Seresin provided post-production and VFX expertise to facilitate the integration of animated sequences with real-world footage.

GOODYEAR · Make Your Name - Dale Jr.