GOAT
Featured GOAT projects
This week's top GOAT projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project GOAT · Travis Scott x Air Jordan 1s
GOAT presents a dedicated editorial campaign for the Travis Scott x Air Jordan 1 sneaker, highlighting the collection through a series of stark, urban-focused stills. The imagery leans into a tactile streetwear aesthetic, utilizing the raw texture of asphalt and concrete to ground the collaborative footwear. Photographer Pablo Escudero leads the visual execution, utilizing both warm natural light and high-contrast monochrome tones to emphasize the material details of the reverse swoosh and layered leather panels. The project features creative direction from Juan Duque and Nima Habibzadeh, with fashion styling provided by Britt Layton and makeup by Lilly Pollan. The campaign is defined by its clean composition, employing hard light and deep shadows to showcase the footwear silhouette in an outdoor urban context.
Project GOAT · Superfine black tailoring
GOAT presents a series of fashion editorials focused on high-concept black tailoring. Photographed by Fabien Montique with fashion styling by Kevin Lanoy, the campaign explores structured forms and sharp silhouettes across a collection of double-breasted suits and layered separates. The imagery employs a consistent monochrome aesthetic, utilizing clean studio backgrounds and a mix of low-key chiaroscuro and natural light to emphasize the materiality of the garments. The production team includes hair styling by Kyoko Kishita, makeup by Marianne Agb, and casting by Remi Felipe. Talent featured includes Kuany Atem, with the editorial work emphasizing a formal, sculptural approach to contemporary fashion design.
Project GOAT · OFFICE MAXXING
OFFICE MAXXING is a fashion editorial series for GOAT, showcasing a contemporary wardrobe through a series of structured and urban portraits. The imagery explores a mix of high-fashion tailoring and streetwear elements, utilizing soft, natural light to emphasize the textures of leather, woven fabrics, and oversized silhouettes. The project features photography and direction by Karl Felix, with styling by Zara Mirkin. Model Lucas Dermont serves as the subject, appearing in settings that range from sterile commercial office interiors to urban exteriors. The editorial style is defined by a clean, desaturated palette and high-contrast, atmospheric lighting.
Project GOAT · Scenes from Berlin`s Kottbusser Tor
Captured against the gritty, unvarnished backdrop of Berlin’s Kottbusser Tor, this luxury fashion campaign masterfully navigates the intersection of high-end tailoring and raw, documentary-style photography. By stripping away the polish of a traditional studio setting, the creative team leans into a distinct editorial minimalism that highlights the tactile richness of the monochromatic black ensembles. Photographer Daniel Roché expertly utilizes natural light to cut through the overcast urban atmosphere, casting long shadows that accentuate the sheen of leather trousers and the structural integrity of the formal blazers. The narrative feels less like a conventional brand showcase and more like a candid observation of street-style endurance, with the subjects appearing grounded within the cobblestone square. Stylist Tim Heyduck plays a pivotal role in this aesthetic, curating a selection that balances sharp peak lapels with patterned shirts to avoid a one-dimensional silhouette. The choice of location—a bustling transit hub known for its chaotic energy—serves as a clever foil to the controlled stillness of the talent. The result is a body of work that thrives on authenticity, feeling as much like a piece of local street reportage as it does a high-fashion lookbook, effectively bridging the gap between the aspirational world of luxury labels and the tangible reality of the modern metropolitan experience.
Project GOAT · Y/Project Spring/Summer 2024 Backstage
Captured by photographer Melodie Jeng, this editorial series documents the backstage atmosphere of the Y/Project Spring/Summer 2024 fashion show. The collection, designed by Glenn Martens, is presented within an industrial concrete venue, where raw textures and natural light serve as a stark backdrop for the intricate, sculptural garments. The photography highlights technical details such as ombré spray-dye effects, distressed marble prints, and voluminous draping. The production features makeup by Inge Grognard and hair styling by Gary Gill, captured in a series of vertical, editorial portraits featuring models including Yoon Young Bae and Maggie Maurer.
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