GOAT: Travis Scott x Air Jordan 1s

Aug 2024

GOAT presents a dedicated editorial campaign for the Travis Scott x Air Jordan 1 sneaker, highlighting the collection through a series of stark, urban-focused stills. The imagery leans into a tactile streetwear aesthetic, utilizing the raw texture of asphalt and concrete to ground the collaborative footwear. Photographer Pablo Escudero leads the visual execution, utilizing both warm natural light and high-contrast monochrome tones to emphasize the material details of the reverse swoosh and layered leather panels. The project features creative direction from Juan Duque and Nima Habibzadeh, with fashion styling provided by Britt Layton and makeup by Lilly Pollan. The campaign is defined by its clean composition, employing hard light and deep shadows to showcase the footwear silhouette in an outdoor urban context.

Vertical, Warm, Commercial

Hard Light

Concrete Texture

Advertising Campaign