GOAT

Aug 2024

This footwear campaign for GOAT highlights the collaboration on the Travis Scott x Air Jordan 1s. The project features a series of editorial images capturing the streetwear aesthetic through a blend of high-contrast, hard light photography and softer, natural daylight compositions. Photographed by Pablo Escudero, the campaign leans into an urban, tactile look, often focusing on concrete environments that ground the footwear's design. The creative direction, led by Juan Duque and Nima Habibzadeh, emphasises graphic lines and material textures, utilizing both monochrome and warm color palettes to showcase the sneaker's reverse swoosh silhouette and suede detailing. Styling by Britt Layton complements the sneakers with loose-fitting denim and utilitarian textures.

Vertical, Warm, Commercial

Hard Light

Footwear

Concrete Texture

Advertising Campaign