GOAT
OFFICE MAXXING
Brand
ProjectOFFICE MAXXING
Date
May 2025
Description
OFFICE MAXXING is a fashion editorial series for GOAT, showcasing a contemporary wardrobe through a series of sharp, character-driven portraits. The project leans into a clean, minimalist aesthetic, utilizing natural light to define the textures of leather, wool, and structured tailoring across various urban and office settings. Photographer Karl Felix leads the visual direction, working alongside stylist Zara Mirkin to curate a range of pieces that explore modern office-wear archetypes. Model Lucas Dermont serves as the central subject, appearing across editorial frames that contrast stark indoor environments with textured outdoor architecture.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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