GOAT: OFFICE MAXXING
Brand
Date
May 2025
Description
OFFICE MAXXING is a fashion editorial series for GOAT, showcasing a contemporary wardrobe through a series of structured and urban portraits. The imagery explores a mix of high-fashion tailoring and streetwear elements, utilizing soft, natural light to emphasize the textures of leather, woven fabrics, and oversized silhouettes. The project features photography and direction by Karl Felix, with styling by Zara Mirkin. Model Lucas Dermont serves as the subject, appearing in settings that range from sterile commercial office interiors to urban exteriors. The editorial style is defined by a clean, desaturated palette and high-contrast, atmospheric lighting.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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