Georg Jensen
Featured Georg Jensen projects
This week's top Georg Jensen projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Georg Jensen · Georg Jensen SS26 Seasonal Jewellery
The latest seasonal jewellery campaign for Georg Jensen masterfully distills the brand’s storied legacy of sculptural elegance into a series of highly refined visuals. Captured by photographer Phil Engelhardt, the work leans into an aesthetic of editorial minimalism, where the interplay of light and form serves to elevate the intricate craftsmanship of the new collection. By pairing clean, neutral backgrounds with deliberate composition, the imagery ensures that every curve of the gold and silver pieces remains the undisputed focal point. The campaign features model Yuanyuan Zhang, whose sophisticated presence grounds the high-polish finish of the jewellery, further enhanced by the precise, understated work of makeup artist Kanako Yoshida and hair stylist Ryo Narushima. Whether capturing the organic beauty of daisy-shaped motifs in soft, natural light or highlighting the precise, sparkling geometry of a diamond-paved chain link through meticulous macro studio strobe photography, the project achieves a seamless balance between commercial clarity and artistic portraiture. By stripping away extraneous artifice, the team allows the heritage-inspired silhouettes to resonate with a quiet, modern intensity. This series not only documents the seasonal offerings but also defines a visual vocabulary for the brand that feels both timeless and distinctly contemporary, proving that even the most delicate accessories can carry a powerful and lasting narrative impact.
Project Georg Jensen · Holidays Campaign
The Holidays Campaign for Georg Jensen showcases a series of still-life compositions that emphasize the craftsmanship of the brand's jewellery and silverware collections. The imagery utilizes a clean and minimalist aesthetic, focusing on the interplay between polished metallic surfaces and organic textures like almond shells, parchment paper, and seasonal florals. Photographer Clémentine Passet employs soft, directional lighting to highlight the intricate contours and reflective qualities of the pieces. Makeup artist Sacha Giraudeau contributes to the project, which leans into a polished, high-contrast visual style suitable for a commercial holiday presentation. The collection spans various arrangements, from precise flatlays of cutlery to intimate portraiture, maintaining a consistent focus on refined composition and tactile detail.
Project Georg Jensen · Georg Jensen AW25 Campaign
The Georg Jensen Autumn/Winter 2025 campaign presents a series of imagery focused on the label's latest jewellery collections. The series, which includes editorial portraits and macro product photography, places a strong emphasis on sculptural metalwork and the interaction between fine jewellery and tactile textures. With creative direction by Grace Margetson and photography by Tanya and Zhenya Posternak, the work employs a minimalist approach to showcase the pieces. Fashion styling by Vittoria Cerciello balances the jewellery with oversized tailored blazers and structured cotton shirts. Utilising soft light and a clean studio palette, the campaign highlights the craftsmanship of the gold and silver rings and bangles through a commercial and editorial lens.
Project Georg Jensen · Georg Jensen S/S 25 Campaign
The Georg Jensen S/S 25 campaign captures the brand's latest collection through a series of intimate, editorial-style portraits and product studies. The imagery leans into a clean, minimalist aesthetic, using natural light to emphasize the sculptural curves and reflective surfaces of the silver jewellery pieces. Led by creative director Grace Margetson, the project features direction by Rosa Lisa Di Natale and photography by Philippine Chaumont and Agathe Zaerpour. Model Sonia Ichti serves as the primary subject, showcasing the range through detailed shots that highlight the interplay between metallic textures and organic forms.
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