Georg Jensen

Aug 2025

The Georg Jensen AW25 campaign presents a series of clean, editorial visuals for the heritage jewellery brand. Captured by photographers Tanya and Zhenya Posternak, the imagery leans into a minimalist aesthetic, utilizing soft diffused lighting and natural textures to highlight the sculptural forms of the collection's silver and gold pieces. Creative director Grace Margetson and stylist Vittoria Cerciello anchor the campaign in understated sophistication, pairing the jewellery with structured tailoring and oversized cotton button-downs. Featuring model Daniela Kocianova, the campaign uses both commercial studio portraits and intimate, tactile macro shots to emphasize craftsmanship through clean, warm compositions.

Commercial, Clean, Minimalist, Vertical

Soft Light

Jewellery

Advertising Campaign