Georg Jensen: Georg Jensen AW25 Campaign

Aug 2025

The Georg Jensen Autumn/Winter 2025 campaign presents a series of imagery focused on the label's latest jewellery collections. The series, which includes editorial portraits and macro product photography, places a strong emphasis on sculptural metalwork and the interaction between fine jewellery and tactile textures. With creative direction by Grace Margetson and photography by Tanya and Zhenya Posternak, the work employs a minimalist approach to showcase the pieces. Fashion styling by Vittoria Cerciello balances the jewellery with oversized tailored blazers and structured cotton shirts. Utilising soft light and a clean studio palette, the campaign highlights the craftsmanship of the gold and silver rings and bangles through a commercial and editorial lens.

Commercial, Clean, Minimalist, Vertical

Soft Light

Advertising Campaign