Georg Jensen

Apr 2025

The Georg Jensen S/S 25 campaign offers an editorial look at the brand’s latest jewellery collections. Through a series of close-up and macro shots, the project highlights the sculptural forms and polished metallic surfaces of the silver pieces. Creative director Grace Margetson, alongside director Rosa Lisa Di Natale and photographers Philippine Chaumont and Agathe Zaerpour, focuses on the interplay between light and texture. Model Sonia Ichti features prominently in the visuals, which utilise natural light to accentuate both the jewellery designs and the surrounding textiles. With a clean and artistic approach, the campaign emphasises the craftsmanship of the accessories. The imagery leans into a refined aesthetic, documenting the collection through precise framing and warm-toned backgrounds.

Editorial, Vertical, Clean

Natural light

Jewellery

Advertising Campaign