Georg Jensen: Georg Jensen S/S 25 Campaign
Brand
Date
Apr 2025
Description
The Georg Jensen S/S 25 campaign captures the brand's latest collection through a series of intimate, editorial-style portraits and product studies. The imagery leans into a clean, minimalist aesthetic, using natural light to emphasize the sculptural curves and reflective surfaces of the silver jewellery pieces. Led by creative director Grace Margetson, the project features direction by Rosa Lisa Di Natale and photography by Philippine Chaumont and Agathe Zaerpour. Model Sonia Ichti serves as the primary subject, showcasing the range through detailed shots that highlight the interplay between metallic textures and organic forms.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Context
Advertising Campaign
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