Georg Jensen: Holidays Campaign

Oct 2025

The Holidays Campaign for Georg Jensen showcases a series of still-life compositions that emphasize the craftsmanship of the brand's jewellery and silverware collections. The imagery utilizes a clean and minimalist aesthetic, focusing on the interplay between polished metallic surfaces and organic textures like almond shells, parchment paper, and seasonal florals. Photographer Clémentine Passet employs soft, directional lighting to highlight the intricate contours and reflective qualities of the pieces. Makeup artist Sacha Giraudeau contributes to the project, which leans into a polished, high-contrast visual style suitable for a commercial holiday presentation. The collection spans various arrangements, from precise flatlays of cutlery to intimate portraiture, maintaining a consistent focus on refined composition and tactile detail.

Vertical, Commercial, Clean

Advertising Campaign