A shiny silver spoon holds a single dark red cherry surrounded by red syrup against a plain white background.

A gold diamond tennis bracelet arranged in a loop on folded off-white paper over a light studio surface.

Polished silver vase containing white lily flowers nestled inside tissue paper against a plain white background

Close-up of an open hand holding a small pale almond resting against a light background

Top-down view of Georg Jensen silver cutlery and a napkin ring arranged on a dark background for a holiday campaign.

Close-up product shot of a gold pendant necklace draped over an almond shell against a neutral background.

Silver bangle bracelet resting on a rich red fabric surface for the Georg Jensen Holidays Campaign.

Two gold hoop earrings resting on translucent folded parchment paper against a solid red textured background.

Georg Jensen Holidays Campaign 2025

About

The Holidays Campaign for Georg Jensen showcases a series of still-life compositions that emphasize the craftsmanship of the brand's jewellery and silverware collections. The imagery utilizes a clean and minimalist aesthetic, focusing on the interplay between polished metallic surfaces and organic textures like almond shells, parchment paper, and seasonal florals. Photographer Clémentine Passet employs soft, directional lighting to highlight the intricate contours and reflective qualities of the pieces. Makeup artist Sacha Giraudeau contributes to the project, which leans into a polished, high-contrast visual style suitable for a commercial holiday presentation. The collection spans various arrangements, from precise flatlays of cutlery to intimate portraiture, maintaining a consistent focus on refined composition and tactile detail.