General Motors
Featured General Motors projects
This week's top General Motors projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
General Motors · Bolt
This commercial for the General Motors Bolt features a cinematic narrative that opens with a surreal lunar sequence before transitioning to the modern electric SUV navigating an urban landscape. The project leans into the contrast between space exploration and city driving to highlight the vehicle's design. Produced by Surreal Hotel Arts, the film utilizes live-action technique and sweeping camera movements to showcase the SUV across varied environments. The cinematography emphasizes clean lines and modern vehicle aesthetics within a high-production framework.
General Motors · Heart of Thunder
General Motors presents Heart of Thunder, a cinematic commercial exploring the precision and heritage behind their high-performance automotive engineering. The film focuses on the mechanical artistry of V8 engines and the assembly process, contrasting industrial warehouse environments with dynamic sequences contained within a glass structure. Directed through Leo Burnett UK, the work utilizes live-action technique and slow motion to capture the metallic textures of automotive components. The visual identity is defined by low-key lighting and cool colour grading, emphasizing the technical expertise and heritage of the brand. Sound design for the project was provided by Yessian Music.
General Motors · Crafting the One
General Motors highlights the intricate design and manufacturing process in 'Crafting the One.' The commercial details the lifecycle of vehicle development, moving through digital sketching, clay modeling, and precision interior stitching within a studio environment. Produced by SMUGGLER with creative agency Droga5 New York, the film focuses on the convergence of technology and craft in the automotive industry. The soundscape and musical direction were handled by The Elements Music and Droga5 New York.
General Motors · Hummer EV
General Motors presents the Hummer EV in an atmospheric commercial spot that tracks the electric truck as it traverses winding roads through dense, misty mountain forests. Directed with cinematic scale, the production emphasizes the vehicle's rugged utility and distinctive exterior lighting. The film utilizes drone footage and live-action techniques to underscore the truck's capabilities in the wilderness, featuring sequences such as the unloading of a dirt bike. The visual identity of the project is defined by a desaturated color palette, which prioritizes the cool tones of the overcast landscape against the brightness of the vehicle's front light bar. Creative development was led by Momentum, with production handled by NativeFour. Post-production and VFX were managed by Company 3 LA, while Defacto Sound oversaw the sound design.
General Motors · See You on the Road
General Motors presents See You on the Road, a behind-the-scenes look at the multi-disciplinary design and manufacturing workflow for its electric vehicle fleet. The film tracks the product development cycle, shifting from digital tablet sketching and computer-aided design to industrial clay sculpting and robotic milling. Produced by SMUGGLER with creative input from agency partner Droga5 New York, the project leans into a clean, cinematic aesthetic. Artisans are shown manual-sanding prototypes and stitching interior upholstery, while collaborative sequences capture engineers and designers at work in the studio and workshop environments. The film incorporates a live-action technique to document the technical precision involved in the automotive prototyping process.
General Motors · Z - Sexto Sentido - BR
General Motors presents 'Z - Sexto Sentido - BR,' a commercial campaign centered on a collection of candid, cinematic vignettes. The film observes children navigating everyday environments, moving from outdoor skateboarding sessions to intimate domestic moments in the kitchen and living room. The production, handled by GREATERGOOD, focuses on a clean, live-action aesthetic that leans into natural lighting to frame realistic household activity. The narrative structure emphasizes personal discovery and focus within the everyday.
General Motors · No Way Norway Will Ferrell Super Bowl Ad 2021
General Motors steps into the spotlight for the 2021 Super Bowl with 'No Way Norway', a commercial directed by Gifted Youth. The spot features Will Ferrell as he discovers current electric vehicle adoption rates, leading to a comedic series of interactions that span a workshop setting to the open road in a new electric SUV. The production, developed with agency McCann North America, utilizes live-action technique and dynamic camera movement to transition between intimate dialogue and exterior driving sequences. With post-production and VFX handled by Framestore New York and Company 3 New York, the film balances interior workspace scenes with high-contrast road footage, maintaining a consistent aesthetic throughout.
General Motors · Oneya Johnson
General Motors partners with creator Oneya Johnson for a social-first digital campaign within the automotive sector. The project utilizes a vertical live-action technique to encourage user interaction, prompting viewers to participate in a stress-relief challenge. The commercial content maintains a clean aesthetic, focusing on direct-to-camera delivery. Execution for the campaign involved collaboration between agencies MRM and McCann North America, with production handled by Accomplice and PR support provided by Weber Shandwick - Toronto. Media planning was managed by Carat.
General Motors · Dr EVil 90 Social Spot
General Motors introduces its Ultium electric vehicle platform in this commercial spot featuring Mike Myers reprising his role as Dr. Evil. The narrative centers on a corporate takeover within a high-rise setting, blending boardroom dialogue with detailed shots of vehicle chassis and electric displays. The production utilizes a cinematic aesthetic defined by clean lines and a cool color palette. The execution incorporates extensive VFX and live-action techniques to integrate the character into the corporate environment.
General Motors · Frau on Range
General Motors presents Frau on Range, a commercial video campaign developed in collaboration with McCann North America and Weber Shandwick Toronto. The project features a character-driven performance set against a twilight city skyline, utilizing a clean, live-action technique to establish a formal and dramatic atmosphere. Produced with the support of Bootleg Films UK and Rocket Film, the spot employs a cinematic visual style. Sound and music design for the project were handled by JSM Music and Eleven Sound, with additional post-production and visual effects provided by AFX Creative.
General Motors · Dr EVil on Opportunities
General Motors presents a commercial featuring Mike Myers reprising the character Dr Evil. The spot focuses on the character discussing market opportunities while seated in a modern environment with warm, daylight-filled framing. Produced by Bootleg Films UK with creative agency support from McCann North America, the production utilizes a live-action technique to achieve a clean aesthetic. The project includes post-production and VFX work from AFX Creative, alongside sound and music composition by JSM Music and Eleven Sound. The film leans into a horizontal commercial format designed for high-end automotive communication.
General Motors · New Car Smell
General Motors' 'New Car Smell' campaign introduces a commercial narrative focused on the intersection of automotive ownership and credit card rewards. The spot, developed by agency MRM Detroit, leans into a domestic setting to highlight the practical perks of vehicle acquisition. Utilizing live-action technique and natural indoor lighting, the film presents a residential kitchen environment where three individuals interact. The creative execution emphasizes the accessibility of purchasing benefits through a clean, candid aesthetic.
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