General Motors: All-Electric ESCALADE IQ ft. Big Boi

Sep 2023

General Motors introduces the all-electric Cadillac Escalade IQ in this commercial film featuring musical artist Big Boi. The project highlights the SUV's exterior lines, illuminated LED grille, and integrated charging architecture through focused product cinematography. Intercut with studio performance scenes, the narrative centers on the vehicle's modern aesthetic. The production utilizes live-action technique and clean, high-contrast lighting to emphasize the model's design and advanced EV features. Agency and creative development were led by Spike DDB, with production by Westbrook Media. Post-production and visual effects were handled by Consulate and Trafik, with sound and music design provided by Sound Lounge.

Horizontal, Commercial, Action, Clean

Set-dressed

TVC / TV Commercial