General Motors Hummer EV 2025

About

General Motors presents the Hummer EV in an atmospheric commercial spot that tracks the electric truck as it traverses winding roads through dense, misty mountain forests. Directed with cinematic scale, the production emphasizes the vehicle's rugged utility and distinctive exterior lighting. The film utilizes drone footage and live-action techniques to underscore the truck's capabilities in the wilderness, featuring sequences such as the unloading of a dirt bike. The visual identity of the project is defined by a desaturated color palette, which prioritizes the cool tones of the overcast landscape against the brightness of the vehicle's front light bar. Creative development was led by Momentum, with production handled by NativeFour. Post-production and VFX were managed by Company 3 LA, while Defacto Sound oversaw the sound design.